Asking survey questions about website to your customers can help you get direct and accurate customer feedback. The best way to get feedback is by conducting customer surveys at different points of their journey.

However, the main task is to decide the right questions to ask your customers. Here, in this blog, we will tell you the best 27 survey questions for website evaluation to get the right information from your customers. Additionally, we will tell you a free tool that can help you to create and launch surveys with ease.

First time visitors


1. From where did you hear about us? 

This question will help you to know the source from where your visitor came. Knowing this will help you to develop an optimized marketing strategy. For instance, more people say that they heard about you from their friends and family. Then, you can think of making a good referral or reward program. If no one came from your Facebook ad, then you can think of not investing in it any further.

2. What are you trying to find today? 

From this question, you can know what your website visitors are looking for. You can know if they are there for your products or services. If yes, then for which specific product or service? You can give this question with multiple answers related to your business so you can know the exact reason. It will also help you know the products or services that are bringing the maximum traffic to your website.

3. Have you shopped from other similar brands?

The answer to this question will help you evaluate the market. You can find out trends and see the options with which your customers are comparing your brand. This way, you can find out who your direct competitor is and how you can improve to get an edge over them.

4. Is there anything missing from our products or services?

The customers’ responses will help you know if you are missing out on something in your products or services. It can help your teams in product development and in planning marketing campaigns.

5. Offer first-time discount 

When a customer comes to your website, you want them to make a purchase. The best way of doing it is by providing first-time discounts to them. This can help to increase your website conversion rate as well. You can’t provide customers discounts again and again, but it is a good way to make them start their journey with your brand.

Visitor intent


6. What are you trying to find on our website today?

This is a basic question that can help you know where your website visitor is in their buying journey. If you see the majority of your website visitors are in the consideration stage. Then, you can alter your brand messaging accordingly. You can add content and testimonials that help to build the confidence and trust of people in your brand.

7. Have you been able to find it?

You can ask this question as a follow-up one with a simple yes/no option. This will help you to know if your website is able to meet visitors’ goals. You can determine if navigating through your website is easy for your visitors. However, ensure that you don’t ask these questions within a few seconds of people coming to your website. You don’t want them to get irritated and leave. Therefore, set a trigger like when the visitor has viewed three web pages or spent more than five minutes on your website.

8. If not, what’s the reason for it? 

Here, you can get more specific and find the exact reason for visitors not finding what they were looking for. You can provide options in the answers such as “product not available,” “website too confusing,” or “can’t find more relevant information.” You can keep the options broad or specific depending on your website. You can also create A/B tests for these answers for a better conversion optimization strategy.

9. Did you find relevant information on our website? 

Consider creating many options for this question, like around the depth & quality of the content, product description details, and so on. Since this is a highly subjective question, you can keep it open-ended as well. Based on the response to this question, you can optimize your website and make significant changes.

10. Is there anything missing on this page, according to you?

From this question, you can get to know what your website visitors want on your website. The visitors’ may ask you to add more images, links, or a comparison tool. This way, you can find out how you can enhance your website visitors’ experience.

Returning customers


11. What products or services have you purchased from us in the past? 

Depending on your business, you might be selling one product or multiple products/ services. By determining which products bring the maximum number of customers back, you can determine which product lines to launch in the future. This question is of extreme importance if you don’t have a system to track customers’ past purchases.

12. Would you be interested in __________ if we offered it?

This is a good question to ask especially if you are launching a new product line or services, payment types, or assessing new options. This can help you to find out where your customers’ interest lies. However, remember that these responses come from your existing customers, so that doesn’t mean you should limit your product idea.

13. How do you prefer us to communicate with you? 

You can ask your customers how they like you to communicate with them. You can find out which communication channels customers prefer. Based on the technology available, you can set individual communication preferences based on their answers. It will help you ensure you don’t frustrate the customer when you contact them for reminders or offers.

14. How likely are you to recommend our brand to your friends or family on a scale of 1-10? 

This question is a Net Promoter Score question. It is used to determine the success of your customer satisfaction efforts. You’ll receive different responses, and you have to categorize them into those who are happy with your brand and those who are unsatisfied. This will help you know how your brand is performing and if you need to make any strategic changes.

15. Which of the following words would you use to describe our brand?

In this type of survey question, you should provide options to your customers to choose from. You can also be specific and ask people to describe specific aspects of your brand, like quality, quantity, reliability, or responsiveness. You can also ask this question in another way, like if they experience any problems or issues with your product or service.

Website issues


16. What were you looking for? 

This is one of the best website satisfaction survey questions to ask on the 404 page. This will help you discover broken links, mistypes, or false advertising.

17. Did you face any problems while using our website? 

By asking this question, you can find out issues related to navigation, content section, and  contact forms. These issues prevent visitors from accomplishing the goals for which they came to your website. This also affects customer satisfaction levels.

18. Does the website work perfectly on your mobile device? 

A simple mobile issue can lead to a bad customer experience. By asking this question to your users, you can let them assist you in finding mobile UI/UX issues. Taking regular feedback from customers can help you to keep a check on your website functionality across different devices.

19. Do you think you have to search or click too much to find what you’re looking for? 

Customers’ responses to this question will help you analyze your website’s navigation and linking structure. If you find too many people dissatisfied with it then you can consider making alterations accordingly.

20. How would you rate the usability of our website on a scale of 1-10? 

This is a question that’s important to know what your customers think about your website. You can ask other follow-up questions after this question, specifically about your site and its features.

Behavior triggers 


You can create robust site surveys based on the customers’ behavior. This can help you to get crucial information about your products/services. Below we have given such survey questions examples.

21. Is there any pricing or shipping information missing on the website? 

If you see a visitor going through the product description and shipping information but doesn’t end up converting. You can ask them a survey question, like if they think there’s a piece of information missing. Later as a follow-up, you can provide them with FAQs link or contact information.

22. Is there anything we can help you with today? 

This is a good question to start a conversation with the website visitors. You can set this question across different site pages when you see a visitor constantly navigating through different site pages and not converting.

23. Do you like our content? Is there anything you’d like us to write about? 

Usually website visitors often go through several blog topics. These are the people who actually read your content. You can directly ask them what topics interest them so that you get their attention easily. By catering to their interests, you can increase the chances of conversion.

24. Do you follow us on social media? 

This is a survey question that’s a disguised call to action. The purpose is to let the visitors know about your social media channels and ask them to follow through quick links. This is a demographic survey question that lets you know the types of people in your target audience.

25. Are there any products you wish we offered? 

You might have seen that people often go through different product pages and don’t buy anything in the end. The reason might be they didn’t find the product they wanted. In this case, you can present them the question like what they would want you to offer. This way, you’ll get some product ideas or alternatives to offer that customers look for.

26. How was your purchase experience? How it went today?

You should ask this question immediately after a customer has made a purchase. It will help you gather direct feedback about your ongoing process. You can know if they faced any issues with checkout or payment gateways, etc.

27. What’s the reason for unsubscribing? 

This can be a follow-up question when a customer unsubscribes from your channel or newsletter. You can provide them with several options with specific reasons so you can know why they unsubscribed. By knowing the causes, you can work on them and get better customer engagement.


By asking the right questions to your customers, you can make changes that drive more conversions. If you are thinking about what questions to ask in a survey about a website? Then, here in this blog, we have given survey questions about website that you must ask your visitors.

Are you looking for a free survey tool? WebMaxy Analyzer is a free survey tool that can help you to conduct surveys quickly within a few minutes. It comes with many ready-to-launch survey templates that you can customize as per your requirements. Apart from that, it has many other features like session recordings, heatmaps, funnel view, form analytics, feedback, segmentation, push notifications, and so on. For more information and details about WebMaxy Analyzer, schedule a call with our experts or email us at [email protected].

Find Out What Your Website Visitors Really Think!

Discover your website’s strengths and weaknesses with survey questions.


  1. What is a website feedback survey? 

A website feedback survey is a marketing technique for collecting qualitative customer data. In the website feedback survey, a series of questions are asked to website visitors or existing customers.

  1. What questions to ask in a survey about a website?

You can ask many different questions in a survey about a website, such as

  • Were you able to find what you were looking for?
  • How likely are you to recommend our brand to your friends and family?
  • How was your experience with our website?
  • Would you like to give some suggestions regarding the website?
  1. What are the types of survey questions? 

There are distinct types of survey questions that we have given below.

  • Open-ended questions
  • Multiple choice questions
  • Likert scale questions
  • Rating scale questions
  1. What are the different types of surveys? 

The different types of surveys are as follows:

  • Online surveys
  • Email-surveys
  • Phone surveys
  • Face-to-face surveys