Instagram has become one of the most important social media channels for businesses. According to research, the photo-sharing app will grow from having 375 million monthly active users in 2016 to over 1 billion users by 2021. This is why you need to start using Instagram as a marketer and also a small business owner. But how can you get your clients on Instagram and drive traffic to your profile? Even though it’s less popular than other social media channels such as Facebook or Twitter, there are still plenty of potential customers on Instagram. However, if you want new followers, you first need to find ways on how to get clients on Instagram. Keep reading to know more!
Create a brand account on Instagram
The first thing you need to do is create a brand account on Instagram. Most businesses use a personal account, but if you want to be taken seriously, you need to create a business account. Keep in mind that there are strict rules on Instagram. If you’re using a personal account to promote your business, you run the risk of getting your account shut down. If you don’t want to risk losing your followers, you need to follow the rules. The first thing you need to do is change your account type. Once you have created a brand account, you need to add relevant hashtags related to your industry. Remember, this account will represent your business and should be different from your personal account. You can use the same username and picture, but you should change the account type from private to public and the name from your name to the name of your business.
Use unique, creative and relevant photos
As with any other social media channel, your photos are the first thing clients see when they visit your profile. Therefore, you need to make sure you’re using high-quality and relevant photos. If you’re using Instagram as a marketing tool, you want to showcase your products or services in action. You also want to make it easy for potential customers to understand what your business does. This means using photos of your team in action, photos of your office or product in action. If you’re in the service industry, you can also use photos of your clients and testimonials to showcase the quality of your work. If you want to grow your followers, you need to make sure you’re using unique and original photos. You also need to make sure that your photos are relevant to your industry.
Write useful captions for your photos
No matter what you do, always write a caption for your photos. Instagram is a visual platform, which means that clients don’t read your posts. Instead, they skim through your photos, skimming your captions to get a better feel for your brand and products. You need to make sure that your captions are interesting, relevant, and useful. If you’re marketing a product, include the name and a short description of the product. If you’re posting a photo of your team, include their names and a sentence about what they do at your company. If you want to grow your followers, use hashtags in your captions, but don’t overdo it. Limit yourself to two hashtags per post and try to make them as relevant as possible.
Establish yourself as an expert
One of the best ways to get clients on Instagram is to become an expert in your industry. This means that you need to do more than just sell products or services. You need to educate your followers and provide value. You can start by answering questions posted by your followers in the comments section. You can also start publishing articles on your website and re-post them on Instagram. You can also start a podcast and publish it on your website and on iTunes. If you want to get clients on Instagram and grow your followers, you need to be an expert in your industry.
Use video marketing on Instagram
If you really want to get clients on Instagram, you need to start using video marketing on Instagram. Videos are much more engaging than images, which means that they are more likely to get you likes and followers. There are a few ways you can use video marketing on Instagram. The first way is to create a video for each post on your feed. This can be time-consuming, but it’s one of the most effective ways to get clients on Instagram. You can also take a different approach and make a weekly or daily video and post it to your feed.
Bottom line
Instagram has become one of the most important social media channels for businesses. If you want to grow your followers, you need to create an account, create unique and valuable posts, and engage with your followers. Moreover, you need to learn how to get clients on Instagram in order to keep growing your business. Now that you know how to get clients on Instagram, you can start increasing your followers. Start by creating a brand account, using unique and original photos, writing useful captions, and establishing yourself as an expert. Finally, start using video marketing on Instagram and you’ll see your followers grow in no time. Hire a quality business coach if you want to maximise your results.
