In the world of streetwear fashion, few brands hold the same level of reverence and cult status as BAPE (A Bathing Ape). The brand’s distinct and instantly recognizable aesthetic has made it a global phenomenon. Among its many iconic pieces, the “Ape Shall Never Kill Ape” hoodie stands out as a timeless classic. This black hoodie has become a symbol of not just fashion, but also of the culture and ethos that BAPE represents. In this article, we’ll delve deep into the history, design, cultural impact, and enduring popularity of the “Ape Shall Never Kill Ape” hoodie by BAPE.

The Origins of BAPE

Before diving into the hoodie itself, it’s essential to understand the origins of BAPE. Founded in 1993 by Nigo (real name: Tomoaki Nagao) in Tokyo, Japan, BAPE quickly became synonymous with Japanese streetwear. The brand’s name, A Bathing Ape, reflects Nigo’s desire to stay hidden and away from the mainstream fashion industry, much like a bathing ape would avoid water. This sense of exclusivity and underground appeal became a core part of BAPE’s identity.

The “Ape Shall Never Kill Ape” Slogan

At the heart of the “Ape Shall Never Kill Ape” hoodie is its powerful slogan. This phrase has its origins in the original “Planet of the Apes” movie series, where it was used as a mantra among the ape society, emphasizing unity and non-violence. BAPE adopted this slogan, giving it a fresh urban twist. It serves as a reminder of the brand’s ethos: unity among fans and creators, and a commitment to non-conformity in the face of mainstream fashion.

The Design

The hoodie itself is a masterpiece of design. Made from premium black cotton, it features the iconic “Ape Shall Never Kill Ape” slogan prominently displayed across the chest in bold white font. The contrast between the black background and the white text creates a visually striking and easily recognizable design.

The hoodie’s design is minimalistic yet powerful. It typically includes a kangaroo pocket at the front and a drawstring hood, offering both style and practicality. The fit is comfortable and slightly oversized, adding to its appeal. The branding is also discreet, with BAPE’s signature camo pattern often found on the hoodie’s inner lining and zipper pull.

Cultural Impact

The “Ape Shall Never Kill Ape” hoodie transcends its status as a piece of clothing. It has become a symbol of unity and camaraderie among BAPE enthusiasts and streetwear aficionados. The hoodie’s message of non-violence and solidarity resonates with many, making it a powerful statement piece.

Celebrities and influencers have played a significant role in popularizing the hoodie. It has been spotted on the likes of Pharrell Williams, Kanye West, and other fashion-forward celebrities, further cementing its status as a streetwear icon.

The hoodie’s impact goes beyond fashion. It has been referenced in music, art, and even graffiti. Its influence extends to subcultures, where it is often seen as a symbol of individuality and non-conformity.

Enduring Popularity

Despite being introduced in the early 2000s, the “Ape Shall Never Kill Ape” hoodie remains highly sought after and in-demand. Limited releases and collaborations with other brands have kept the hoodie fresh and relevant. Its timeless design ensures that it never goes out of style.

Collectors and enthusiasts value this hoodie not just for its aesthetic appeal but also for its cultural significance. Vintage pieces in good condition can command premium prices in the resale market, reflecting its enduring popularity.


The “Ape Shall Never Kill Ape” hoodie by BAPE is more than just a garment; it’s a symbol of an entire subculture and a testament to the brand’s commitment to creativity, non-conformity, and unity. Its iconic design, powerful slogan, and cultural impact have solidified its place in the pantheon of streetwear classics. Whether you wear it as a fashion statement or as a symbol of your values, this hoodie continues to stand the test of time, reminding us that in the world of streetwear, “Ape Shall Never Kill Ape.”