App Store Optimization for the App Store and Google Play Store: Why You Should Care
If you believe that your work is done after launching your app on the app stores, then you could not be more wrong. Just like websites need search engine optimization, mobile apps need app store optimization post-launch.
Let us understand what app store optimization is and how it can be game-changing for your mobile app development.
What is App Store Optimization
App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results.
It is an essential part of mobile app marketing, as it helps ensure that users can easily find and download an app.
App Store Optimization is important for both iOS and Android apps, as it helps to increase visibility and downloads.
App Store Optimization works by making improvements to the app listing, such as optimizing keywords and descriptions, as well as enhancing the visuals and overall user experience.
Additionally, App Store Optimization also involves user acquisition and engagement strategies, such as using influencers or offering discounts.
Overall, App Store Optimization is a crucial component of mobile app marketing, as it helps to ensure that your app is easily discoverable while also improving its overall performance.
Through App Store Optimization, mobile app startups can increase visibility and downloads, as well as grow user engagement and retention.
Difference Between App Store Optimization for the Play Store and App Store
App Store Optimization for the Apple App Store and the Google Play Store are generally similar in terms of the tactics used to improve an app’s visibility and ranking in each store’s search results.
The main difference between the two App Store Optimization strategies is that the Apple App Store is more focused on keyword optimization, while the Google Play Store is more focused on user reviews, ratings, and downloads.
The Apple App Store focuses more on keyword optimization because the algorithm used to determine an app’s ranking in the store’s search results is heavily influenced by the keywords associated with the app.
This means that the more keywords an app has associated with it, the better chance it has of ranking higher in the store’s search results.
The Google Play Store, on the other hand, is more focused on user reviews, ratings, and downloads.
This is because the algorithm used to determine an app’s ranking in the store’s search results is more heavily influenced by these factors than it is by keywords.
As such, optimizing an app for the Google Play Store means ensuring that it has high ratings, plenty of positive reviews, and a large number of downloads.
|Google Play Store|
|Ratings and reviews||
Rating and reviews
How To Do App Store Optimization
Now that you know what app store optimization is, let us understand how you can do it for your mobile app so that it gets the reach you always wanted.
We at WDI, the leading mobile app development company, have compiled all the aspects of app store optimization for you.
Follow these steps, and your app will be ready for success.
1: Do Keyword Research
Keywords are the key to ranking.
Bad wordplay aside, keyword research is an essential part of App Store Optimization and can be a lengthy but rewarding process.
It involves understanding the terms that your target audience is searching for, and the competition around those terms.
The first step in any keyword research is to identify relevant keywords related to your app. Start by brainstorming a list of terms that your target audience may use to search for your app.
Look at competitor apps and related apps to understand what keywords they are using.
You can also use tools like Google AdWords Keyword Planner or AppTweak to find relevant keywords and keyword variations.
Once you have identified a list of potential keywords, you need to evaluate their potential to drive downloads.
Look at search volume, competition level, and relevance to your app.
You should also consider your app’s ranking potential and the difficulty of competing on the keywords.
You should also consider your long-term keyword strategy.
Think about how you can organically grow your visibility over time by targeting related keywords.
This can be done by creating content around your keywords and using social media to promote it.
You can also use tools like Google Trends to see how keywords change over time.
Finally, you should track your keyword performance over time to understand what works and what does not.
This will help you optimize your keyword strategy and make sure that your app is visible to the right people.
Keyword research for App Store Optimization can be a lengthy but rewarding process.
It requires you to identify relevant keywords, evaluate their potential, and track their performance over time.
By following these steps, you can ensure that your app is visible to the right people and drive more downloads.
2: Create an Attractive App Name/Title
Your app title can simply be the name of your brand or your app. But you can take it to the next level by adding certain keywords to the title.
If you have an abstract brand or app name, it can be a little confusing for the audience to tell what the app is about.
But by adding relevant keywords to the title, you can not only give a clear idea of what the app is about but also help your app rank.
First, you should analyze the current trends in the App Store and determine the types of titles that are most successful. It can be helpful to use keyword research tools to identify popular keywords related to your app.
You can also look through the top 50 apps in the App Store to get an idea of the types of titles that are being used.
Next, you should craft a unique and memorable title for your app. Make sure to use the keywords you researched earlier and make the title concise yet descriptive.
Avoid using too many words in the app title, as it will be truncated in search results. Additionally, it is essential to avoid using generic terms like “free” or “game,” as they will not help your app stand out.
Finally, it is important to test different titles to see which ones perform best. Keep track of the performance of each title and adjust accordingly.
With the right app title, you can improve your visibility in the App Store and increase user engagement.
3: Create a Good App Subtitle
When creating an app subtitle, the goal is to make sure it is relevant to your app and provides an accurate description of what the app does. The subtitle should also be concise and easy to read.
When writing an app subtitle, it should be no more than 30 characters.
This allows it to be seen clearly on the app store page and will not be cut off. It should also be unique to your app and include relevant keywords that relate to the app.
When creating an app subtitle, it is important to ensure it is engaging and has a call to action.
This encourages people to click through to the app store page to learn more about the app.
By following these steps, you can create an app subtitle that is optimized for App Store Optimization and will help increase visibility and downloads for your app.
4: Write a Compelling Description
Creating an effective app description for App Store Optimization can be a challenging task.
However, a well-crafted description can help your app stand out from the competition and attract new users.
The most important element of a good app description is a compelling title. Your title should accurately describe the app and include relevant keywords.
These keywords should be related to the purpose, content, and features of the app.
Additionally, using keywords that are relevant to the app’s target audience can help your app rank higher in the App Store search results.
Your description should include a clear and concise overview of the app.
This should include a list of its main features and benefits, as well as any unique selling points.
This is a great opportunity to showcase your app’s strengths and explain why it stands out from the competition.
Your description should also include screenshots of the app in action.
This will give potential users an idea of how the app looks and functions.
Additionally, including a link to a demo video or website can be a great way to show potential users what the app can do.
Include customer reviews and ratings in your description.
This will help potential users make an informed decision about your app.
Additionally, it will provide credibility and build trust in your app.
Finally, make sure to include links to other platforms where the app is available.
This will allow potential users to easily find and download the app on the platform of their choice.
By following these tips, you can create an effective app description for App Store Optimization that will help your app stand out from the competition.
5: Add Relevant Images and Screenshots
Creating screenshots for App Store Optimization is an essential part of the process of optimizing and marketing your app.
Screenshots are a great way to showcase the features of your app and convince potential users to download it.
First, you should consider what kind of screenshots you want to create.
Are you going to show off a particular feature or highlight a few of the key features?
It is important to choose screenshots that will be the most relevant and attractive to potential users.
Once you have decided what screenshots to create, you should create them in the correct size and format.
The App Store requires screenshots to be 1242 x 2688 pixels, or they will be automatically resized and cropped.
When creating the screenshots, you should make sure that they are aesthetically pleasing and represent the features of your app accurately.
You should also include captions that explain what the user is looking at and what value they can get out of the feature.
Finally, you should use the App Store’s built-in localization features to create screenshots in different languages.
This will make your app more accessible to potential users who speak different languages.
By following these steps, you can create effective screenshots for App Store Optimization that will attract more users and increase your app’s visibility.
6: Edit an Amazing Trailer Video
Creating a trailer video for App Store Optimization is an essential part of your marketing strategy.
This video will give potential customers an idea of what your app is all about and encourage them to download it.
When creating a trailer video for App Store Optimization, there are several important steps to take to ensure that it is effective.
The first step is to create a script. Your script should be engaging and informative, as well as concise.
It should include key details about your app, such as its features, benefits, and target audience.
You should also have a call to action, such as “Download Now” or “Try It Free.”
The next step is to select the right visuals for your video.
You should choose visuals that will help to illustrate the key points of your script and bring your message to life.
These visuals could include screenshots of your app, graphics, and animations.
Once you have a script and visuals, you can create your video.
You should use video editing software, such as Adobe Premiere Pro or iMovie, to edit and assemble your video.
You should also pay attention to the timing of your video. Keep it short and sweet, as viewers are likely to lose interest if your video is too long.
Once your video is complete, you should upload it to YouTube and other video-sharing platforms.
This will help to increase the reach of your video and get it in front of potential customers.
Creating a trailer video for App Store Optimization is an important part of your app’s marketing strategy.
By following these steps, you can create an effective video that will help boost your app’s visibility and encourage potential customers to download it.
Overall, App Store Optimization is an unavoidable part of mobile app development and mobile app marketing.
With it, you can ensure that your app reaches the right audience.
If you are looking for a mobile app development company that provides top-of-the-line development services along with marketing services like App Store Optimization and Search Engine Optimization, look no further than WDI.
We have over 21 years of experience, hundreds of satisfied clients, and an amazing portfolio of game-changing apps and websites.
Contact us now to get your mobile app developed.