An eCommerce platform is a digital platform that enables businesses to sell their products or services online. These platforms provide a virtual storefront that allows businesses to display their products or services, process orders, and manage customer interactions. Customers can browse products, add items to their cart, and complete their purchase using a variety of payment options. eCommerce platforms typically offer a variety of features, such as inventory management, order tracking, and shipping options. They may also include tools for marketing, such as email campaigns and promotional discounts, to help businesses increase sales and customer engagement.