Health experts advocate for the use of hand sanitizers as a way to stop germs from spreading from one person to another. Thus, we use hand sanitizers on a daily basis. As one of the frequently used items, marketers have seen a huge potential in the use of hand sanitizers to spread marketing messages. This is through the distribution of customized hand sanitizers.
So how does the concept of advertising on hand sanitizers work?
The concept is quite simple! The sanitizer bottles are designed such that a logo or a brand name can be printed on the bottle. Therefore, marketers come up with a customized advertisement and distribute the customized hand sanitizers to the target audience.
Ideally, the sanitizer bottles come in different sizes, and shapes. The bottles offer a wide printing space where the marketing message can be printed. Apart from printing the marketing message on the bottle, the printing can be done on the packaging material. Therefore, customized hand sanitizer advertising gives you adequate space helping the marketers to disclose the brand effectively.
What Are the Benefits of Advertising on Hand Sanitizers?
1. Connect With Customers on a Deeper Level
Distributing hand sanitizers is a gesture that you care about the well being of your customers. Therefore, it is a great opportunity to connect with people on a deeper level. The next time they are shopping and come across a product with your logo, chances are that they will pick the product. This is because already there is the inner connection, thanks to the free customized hand sanitizer they received. Eventually, you gain more brand awareness while the sales numbers begin to go up.
2. Effective for Targeted Campaigns
A customized hand sanitizer is effective when running a targeted campaign. You can target a wide range of audiences while ensuring a custom message that suits the particular group. A campaign that is well-targeted will effectively help to increase conversions.
3. Cost-Effective Advertising Approach
Printing a custom message on hand sanitizer bottles is cheaper than airing an advertisement on national television. This makes the approach a good option for business startups an big corporations looking to spend less on adverts while reaching the targeted consumers.
4. Reach a Wider Audience
Millions of households in the US are using hand sanitizers. The hand sanitizers are being distributed in institutions, and so the reach is wider than you may imagine. The core importance of advertising is to achieve brand awareness. Thus, take advantage of custom hand sanitizer advertising to reach a wide audience.
Creates a Lasting Impression
The use of custom hand sanitizers in adverts comes with the advantage of leaving a lasting impression. This is simply because the hand sanitizers are used multiple times in a day. Thus, this means that the target audience will see the advertisement several times. This goes a long way and leaves a lasting impression.
Find out how the right hand sanitizer marketing strategy can help you stand out in a crowded market and get more customers buying your brand. Adzze knows how effective the use of customized hand sanitizers can be in helping brands achieve greater brand awareness. We help organizations place their brand in the hand of the customer. For a free quote, talk to us today.
Adzze is the leading marketplace for In-the-Hand Advertising. This is a highly effective and low cost type of advertising which literally places your brand in the hand of the consumer.