History of Flavoured Water in India
Flavoured water has been a popular drink in India for centuries. In the past, people would add various herbs and spices to water to give it a refreshing taste. However, it wasn’t until the 1980s that flavoured water began to be marketed as a commercial product.
One of the first flavoured water brands to flavoured water in india hit the Indian market was Bisleri’s ‘Fonzo’ in the early 1990s. This drink was a combination of water and mango juice, and it became an instant hit among consumers. Since then, numerous brands have entered the market, offering a wide range of flavoured water products.
Current Trends in Flavoured Water in India
In recent years, flavoured water has become increasingly popular in India. This can be attributed to several factors, including a growing awareness of the importance of staying hydrated and the desire for healthier beverage options. Additionally, the rise of the fitness and wellness industry has led to an increase in demand for flavoured water products that are low in calories and sugar-free.
One of the most significant trends in the flavoured water market in India is the use of natural ingredients. Many brands are now using natural sweeteners like stevia and monk fruit extract, instead of artificial sweeteners like aspartame. Additionally, there has been a surge in the use of local and traditional ingredients like coconut water, amla, and khus.
Future Prospects of Flavoured Water in India
The flavoured water market in India is poised for significant growth in the coming years. This can be attributed to several factors, including a growing demand for healthier beverage options, a rise in disposable income, and an increase in the number of health-conscious consumers.
Additionally, the flavoured water market in India is expected to benefit from the growing trend of premiumisation. Consumers are increasingly willing to pay more for high-quality, premium products, and flavoured water brands are expected to capitalise on this trend by introducing more premium and innovative products.
