How to add keywords to web pages

Ten places to include keywords on website pages

When designing content for your website, you should always have a keyword in mind. The keyword, or keyword phrase, is what you want your target users to type into search engines as a search term. Keywords inform search engines about the topic of your web page. As a result, the use of keywords is a critical component of search engine optimization (SEO). You’ll understand that you may include keywords in the body of your content. There are plenty more areas where you might have keywords. Enroll in digital marketing courses in Bangalore and get practical tips on keyword optimization.

Below are the 10 places where you must include keywords:

Body of the Content:

In the body of your writing, your keyword should occur numerous times. However, you must not abuse the term. When you overuse keywords in your material, it becomes tough to read. Keyword stuffing may potentially result in a Google penalty for your website. Keyword density should not exceed 3–5%.

Title of the page:

One of the most important locations to include your keyword is in the page title or H1 Tag. The title of your page will be displayed on the search engine results page. If at all feasible, place your keyword or phrase at the beginning of your title.


Inserting your keyword in at least one subheading is a smart SEO strategy. But keep in mind that you are first and foremost developing material for humans. Search engines should be ranked second. It is redundant and odd to include your keyword in all of your subheadings.

Page URL:

Your keyword should be incorporated in the page URL. Including your keyword in the URL will help your SEO. Including your keyword in the URL will further help users determine the topic of your website.


When inserting photos into your website pages, be sure to mention the keyword in the image file name. You may also include your keyword in the image’s ALT tag. The ALT tag’s primary function is to offer a description of a picture. For visually challenged users, the ALT description summarizes the image.

Meta Description:

The meta description is the text on the search engine results page beneath the title of a web page. This description should entice users to visit the page. Your keywords should also be included in the meta description.

Above mentioned are the essential and must-follow steps in order to rank your website at the top. It is very important to be aware of all these crucial steps. One can enroll in an institute that offers the best digital marketing courses in Bangalore with quality training. Digital Academy 360 ranks at the top when it comes to quality training. They are one of the top Digital Marketing institutes providing courses since 2015. The trainers have several years of experience in their respective fields and help students to learn and grasp the concepts in a much easier way. They majorly focus on practical learning more than the theoretical part where students can learn and understand the subject soon.

Course Curriculum:

  • Customer-Centric Marketing & Branding
  • Content Writing & Copywriting
  • Organic Lead Generation & Brand Visibility
  • Performance Marketing & Brand Promotion
  • Mobile Marketing, SMS & WhatsApp Marketing
  • How to Make Money Online Digitally

After the completion of each module, students will be given a written test and allowed to work on the live projects in order to gain more experience.


With the help of Digital Marketing Courses in Bangalore, one will learn each and every aspect of Digital Marketing and come out as a complete professional. 

Digital Academy 360 | Digital Marketing Courses and Training Institute in Bangalore

Address: 5, 1st Floor, Above Med-Plus, 41st Cross, 22nd Main Rd, 9th Block, Jayanagar, Bengaluru, Karnataka 560069

Phone: 073535 15515

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