One of the most important factors in running a successful real estate business is knowing how to generate leads. This can be a challenging task for even the most experienced agents, but there are several tried-and-true strategies that can help.

First, you need to be consistent with your email marketing. Whether you’re sending new listings, information on open houses, or your insights into the local market, be sure to follow up with every lead.

How to generate real estate leads

Real estate agents often struggle with how to generate leads. They may be tempted to rely on traditional methods like knocking on doors and buying lists of contacts, but those strategies are often not as effective.

One of the best ways to generate leads is through referrals from previous clients. Referrals can be a powerful and free source of new clients, as your existing clients will be more than willing to refer you to their friends and family.

Another popular way to generate leads is through social media. Joining Facebook groups is a good way to get in touch with people who are looking for a home or preparing to sell their current property. Having your business listed in these groups is a great way to promote your services and increase your brand awareness.

Aside from social media, you can also use Google Ads to advertise on keywords that are related to real estate. The high-quality traffic you receive from these ads will help you increase your lead generation.

If you have a website, creating a blog is an excellent way to attract potential clients. It’s a great place to share information about your services, industry news, and tips on selling or buying homes.

You can also create an online listing with a 360-degree virtual tour to showcase homes. This will give your listings a professional touch and allow buyers to visualize the space before they visit the home.

It is also a great way to attract FSBO or for sale by owner (FBO) leads, as these are sellers who may not be ready to hire an agent yet. Unlike regular homebuyers, they may not have the budget for a full home search, so offering a virtual tour is an attractive option that will save them time and money.

When choosing a company to purchase leads from, make sure it has a good reputation and can deliver the quality of leads you need. REDX, for example, offers seller leads in multiple formats including pre-foreclosures, expired listings, and hard-to-find contact information.

REDX also has an excellent Power Dialer feature that allows you to contact more sellers faster than you could on your own. It offers online training, tutorials, and unlimited customer support.ranch-style homes for sale in Greely

Real estate marketing ideas

As a real estate agent, one of your top goals is to generate leads. There are a wide variety of real estate marketing ideas that you can use to attract prospective clients. These strategies will help you to grow your business and make more money.

You can generate real estate leads by using online marketing tactics to promote your services and reach your target audience. This includes SEO-optimized content, branding and sharing videos.

Social media platforms are a great way to reach your target market and share relevant content. These tools also allow you to engage with prospective buyers and get their feedback.

Another great strategy is to create a blog and write articles about the local real estate market. This will not only help you stand out from other agents but will also help you to rank higher in search engines.

The key to successful blogging is to choose the right keywords and write a compelling article that answers people’s questions. Using tools like Ahrefs or Moz will help you to research the correct keywords and write an engaging post that will drive traffic to your website.

Sponsoring local events can also be an effective real estate marketing idea for your business. This is an easy and inexpensive way to connect with the community. Many local schools, colleges, churches and small businesses are always looking for sponsors.

Putting your logo on event banners, brochures, flyers or booklets can help you to get noticed and build relationships with your potential customers. It is also an excellent way to get referrals from existing clients who are happy with your service.

Another great real estate marketing idea is to create a virtual walkthrough video of your properties. This will give your clients a realistic view of the property and will help them visualize their living space.

It is also a great way to reach out to your target audience on mobile devices. The most popular social media platforms, such as Instagram and TikTok, have vertical video features that can be used for this purpose.

Creating a virtual walkthrough of your properties will give your clients a more realistic experience when viewing them on their smartphones. This will make it easier for them to decide whether or not to take a closer look at your listings.

REDX is a reputable real estate lead generation company that provides you with a variety of tools, including a Power Dialer that helps you make contact with more homeowners in a shorter amount of time. This service also provides you with a number of other features, including a blog, webinars, and online training. Moreover, REDX is the only company we’ve found that provides you with a mobile app and a desktop application.

The best part about REDX is that you can use it for as long as you want. This makes it an excellent choice for real estate agents of all stripes.

Another excellent option is iFoundAgent, which offers real estate agent website design and hosting, IDX technology and lead generation services to its clientele. Moreover, the company has a robust support network that includes live chat, email, and phone support.

The company’s patented e-commerce platform has made it easy for buyers and sellers to transact business with each other, making it one of the top places to list your property on the web. The site also boasts a large inventory of high-quality, affordable property photography and floor plans, as well as 3D virtual tours and video. Lastly, the company also produces a series of informative blogs about real estate marketing trends and strategies.


Whether you are looking to start your own real estate business or are a well-seasoned professional, generating real estate leads is a key component of building relationships with clients. It can be done organically through family, friends, and networking or through paid means like lead generation services. Ideally, various strategies will be used simultaneously to ensure that a steady stream of prospective new clients is available for your real estate business.

One of the most effective ways to generate leads is through social media. Facebook offers a business suite that makes it easy to set up a page and engage with your local community. Using Facebook Groups is also a great way to reach out to potential clients and create connections with other local real estate agents.

Another effective strategy is to write for local magazines and blogs. Contributing to publications is a good way to build authority and trust in your niche, which can help generate real estate leads from interested parties who are already familiar with the ins and outs of the industry.

Cold calls are another low-cost but highly-effective way to generate leads. You can call on clients who are selling their homes or have recently listed properties to inquire about their property’s value. This is especially effective when the client is in the awareness stage of the sales cycle and is still unsure of what to do next.

Guest blogging is another effective strategy for generating real estate leads. You can share your blog posts on social media, in emails, or in other marketing materials to get the word out about your business. You can also share your content on other websites that cater to buyers or sellers, such as or a website for the local neighborhood.

Creating and posting a professional 360-degree virtual tour is an excellent way to showcase a home. This can attract both local and distant buyer leads, as people are able to see what a property looks like before visiting it in person.

It can be difficult to generate leads when the housing market is tight or interest rates are high, but keeping a healthy pipeline of prospects in place can help you survive those situations. Investing in the right lead generation tactics will help you keep your business flowing smoothly and stay on top of the competition.