How to Set Solar Appointments – Top 6 Tactics in 2023

Setting solar appointments with homeowners can be a challenging task, but it’s an essential part of the solar sales process. Whether you’re working for a solar company or running your own business, when learning about how to set solar appointments there are a few key things to keep in mind when setting appointments with potential customers.

Here’s how to set solar appointments that will lead to more sales and a brighter future for your business:

1.Start with the basics

Before you even pick up the phone, make sure you have all the information you need to set a successful appointment. This includes the homeowner’s name, phone number, and address. You’ll also want to have a rough idea of their energy usage and monthly energy bill, as well as any other relevant details about their home, such as its age and roof type.

2.Know your target market

Not every homeowner is a good fit for solar energy. To maximize your chances of making a sale, it’s important to focus on homeowners who meet certain criteria. This might include having a minimum monthly energy bill of $100 or more, being a homeowner, and having a credit score of 650 or higher.

Additionally, it’s important to look for homes with southern exposure to the sun and free of obstructions like trees and other homes. This will ensure that the solar panels will receive maximum sunlight throughout the day, which is essential for generating electricity.

3.Prepare for the call

Before you start making calls, it’s important to have a clear script in mind. This will help you stay focused and cover all the key points during the call. Some key things to include in your script might include:

  • Research the homeowner using a sales leads database to find items to build rapport with
  • A brief introduction of yourself and your company
  • An explanation of the benefits of solar energy
  • A discussion of the federal and state incentives that are available to homeowners
  • A description of the solar panel installation process

4.Focus on education

One of the most important parts of setting solar appointments is educating homeowners about the benefits of solar energy. This means taking the time to explain how solar panels work, how they can save homeowners money on their energy bills, and how they can help protect the environment.

When setting appointments, try to focus on the long-term benefits of solar energy rather than just the short-term financial savings. This will help homeowners see the bigger picture and understand why solar energy is such an important investment.

5.Try to get both spouses to attend the meeting

In many cases, both spouses will need to be present at the appointment to decide on solar energy. This is especially true if one spouse is more skeptical about solar energy or has concerns about the upfront cost.

To maximize your chances of making a sale, trying to get both spouses to attend the appointment is essential. You can do this by explaining the benefits of solar energy to both spouses, and by addressing any concerns or questions they may have.

It also helps to have a local presence, let’s say you were marketing in Orange County NY.  You would want to optimize keywords for Orange County New York solar panel companies, build reviews and build the trust of the homeowners and families in the neighborhood.  Doing these things will help you get both spouses together to hear your presentation and the financial benefits of going solar.

6.Follow up

After the initial appointment, it’s important to follow up with the homeowner to see if they have any further questions or concerns. This will help you build trust and demonstrate your commitment to their satisfaction.

By following these tips, you can set solar appointments that lead to more sales and a brighter future for your business. So don’t be afraid to pick up the phone and start making calls – the rewards of a successful solar energy business are well worth the effort.