The healthcare sector has undergone a monumental transformation in recent times, prompting a crucial need for medical enterprises to have high-functioning medical websites. Wondering why? Well, a large number of individuals continue to face challenges when searching for accurate medical information on the internet. 

By incorporating the latest trends in medical website design and following the best usability practices, healthcare websites can serve as exceptional platforms that enhance the overall patient experience. Such endeavors can ensure that your website remains at the forefront of design, witnesses a high ranking, and achieves superior conversion rates.

This blog covers the crucial web design components that you should incorporate into your medical website. Let’s check them out.

Top Web Design Components That You Should Incorporate in Your Healthcare Website

Here’s a comprehensive guide to crafting medical websites using thoroughly proven design principles. This guide will come helpful if you decide to work with a firm specializing in custom website design in NYC.

Seamless Navigation

Ensuring intuitive navigation is crucial for healthcare websites as it facilitates swift access to various pages. Moreover, good navigation enhances the user experience of your website, leading to higher conversion rates and lower bounce rates. To ensure seamless navigation on your healthcare website, you can consider the following points:

Prioritize Patients’ Needs

When designing a healthcare website, it’s essential to consider what information end-users will be seeking on your site. Subsequently, the web design company in New York must ensure that users can quickly access the pages they are interested in.

Avoid Overcrowding Navigation Menus

Maintain the simplicity of your menus. Refrain from overloading the categories in the main navigation bar (you can limit it to around 7). Additionally, avoid using unconventional phrases for navigation headings, as they can potentially confuse website visitors.

Focus on the Footer Design

Footer navigation is frequently neglected while designing a medical site. Nevertheless, this does not imply that dedicating effort to creating an exceptional website footer is unimportant. You must enhance it with links that offer swift access to crucial destinations that can prove beneficial. 

For instance, visitors can save time by being able to access other pages on your site quickly. This will lead to an improved user experience, which is a primary objective of web designers in NYC.

Ensure Readability of Navigation Elements

Navigation components on healthcare websites should function smoothly on both desktop and mobile platforms. As a general guideline, you must refrain from using font sizes smaller than 12px.

If users find it challenging to navigate your medical website, you must revamp your website and work with web designers to elevate the user experience.

Interactive Elements

Have you incorporated interactive content to impact the patient’s journey? Are you pondering the rationale behind its necessity? Interactive web design elements can help boost engagement and contribute to the accomplishment of your conversion objectives. 

If you’ve been accustomed to producing static content, consider reconsidering and infusing interactivity into your medical website. This shift has the potential to captivate the attention of website visitors. Moreover, it can elevate your brand’s reputation and result in returning visitors.

So, what steps can you take to introduce interactivity to your websites? You can generate interactive forms, incorporate clear call-to-action (CTA) buttons, and offer patient portals. These attributes enhance patient experience and enable you to stand out in a competitive landscape.

High-Quality Images

Accomplished healthcare institutions don’t incorporate images on their websites solely for visual appeal. They also recognize the role that images play in marketing. A premium quality image is a vital web design element, as it helps elucidate your services and health-related information effectively.

Strategically incorporating appropriate images into your website can help foster trust, improve conversion rates, and accomplish business objectives. Below are some recommended guidelines for effectively integrating images into medical websites:

Create a Visual Inspiration Board

Laying the foundation for aesthetics in advance is essential. This is where crafting a mood board proves invaluable. You must generate multiple versions with diverse image combinations; identify the composition where stock photos, before-and-after galleries, staff photos, and more synergize harmoniously to convey the desired visual allure that mirrors your brand ethos.  

Nevertheless, agencies specializing in web design in NYC typically advocate for the utilization of original photos and illustrations over stock images whenever feasible.

Opt for Images Based on your Target Audience

Tailor your selection of images for healthcare website design by considering your prospective customers. For example, if your focus is on the elderly population, ensure your images resonate with that group. 

But, the age of your preferred audience isn’t the sole factor to bear in mind during this selection process. You must equally consider factors such as gender, race, economic background, and disabilities.

Depict Your Services Authentically 

To establish credibility and foster trust, it’s crucial to showcase your medical procedures and staff in a precise manner. 

Adhere to the Color Scheme – Opt for light colors for your medical website and refrain from incorporating excessive images that deviate from your brand’s designated color palette.

High Loading Speed

In the early era of the internet, slow websites were the norm. However, times have changed. Presently, users expect swift content loading, and failure to meet this expectation might drive them to explore a competitor’s website instead.

To expedite your loading time, let’s delve into several options that can seamlessly integrate into your healthcare website design:

Image Compression

It’s relatively simple to locate the primary reason behind slow pages: large image files. Opting for image compression can potentially save you up to 1MB of loading time. You may want to upload numerous high-resolution images, but it’s prudent to exercise restraint. It’s important to implement visuals effectively. For the images you do incorporate, ensure they’re appropriately resized for your page, and then employ online tools to compress their file sizes.

Minimize Redirects

While 301 redirects can prove beneficial in website cleanup, excessive redirect chains can significantly impede page speed. Each time a page redirects to another, visitors must wait for the completion of the HTTP request-response cycle. The more cycles, the slower the loading time. Review your redirects and streamline them to the greatest extent possible. This will minimize the number of cycles the browser must traverse to access the latest content.

Code Minification

You can achieve this by eliminating extra spaces, commas, and other unnecessary characters, along with code comments, formatting, and unused code. It reduces the volume of elements that need to load on the page. Although seemingly minor, this adjustment directly impacts page speed.

When mapping out your medical website design, you can gauge performance using Google’s free PageSpeed Insights tool. Diagnose potential loading issues and fine-tune your web pages to reduce loading time. 

By embracing these measures to boost loading speed, you’ll convey your concern for user experience to patients and establish high expectations for their interactions with your website right from the outset.


In this blog, you learned about elements of a good website. To create a top-notch website for your healthcare organization, contact the best web design company in NYC.