Less than 1% of the world’s population are high net worth individuals, but they control more than 40% of the world’s wealth.

High Net Worth Investor is now found all over the world in cities like Tokyo, Hong Kong, Dubai, London, Sao Paulo, and Los Angeles, to name a few. They were formerly concentrated in western markets and nations of so-called “old money,” but are now spread out all over the world. In addition, a class of “nouveau riche” has emerged in the Far East, the Middle East, and South America as a result of the development of emerging markets over the past few decades.

High Net Worth Individuals are often a growth opportunity for brands, but this presents a conundrum: 

How to break into the competitive and complicated world of high-net-worth individuals: 

The key lessons we can learn from this unique group of people are as follows:

  • Developing brand differentiation and appeal: 

High Net Worth individuals frequently exhibit an advanced sense of brand assessment and interpretation, based on their own experiences, advanced education, and ongoing exposure to premium brands, going beyond simple exclusivity labels or price thresholds that may create a perception of a premium brand.

  • Feeling of exclusivity 

The vast majority of High Net-Worth people would typically find the exclusivity they desire in rare vintage wine, limited edition spirits, or specialized advisory services. To create and communicate exclusivity, premium brands must always include a specific set of features or propositions in their value proposition.

  • Values and convictions:

 On Maslow’s Hierarchy of Needs, the vast majority of High Net Worth people would be found at the very top. High net worth people are more likely to be concerned about how their purchases will affect society.

  • Investment prerequisites 

High-net-worth individuals frequently have very sophisticated financial needs and investment options. The technical performance of financial vehicles and softer emotional drivers like trust and security must be balanced in financial planning services.

The Asian Banker’s team of highly skilled program managers and research analysts who have extensive knowledge and experience working in the private wealth industry and organizing events with high-net-worth investors lead the Global Wealth and Society Programme. Our distinguished Certification in Corporate Social Responsibility, which is made up of well-respected professionals in the private wealth management sector, oversees and approves their performance.