Tips for writing a heart-touching message for your client
Regardless of the type of business you run, building connections with your clients is one of the most crucial aspects. It is the way to increase customer retention.
Customers value being remembered and appreciated on their special occasions. Thus as a business owner, you should never let any chance to build a healthy relationship with your customer. By sending birthday messages to your customers, you can make them feel valued and special. This is one of the excellent techniques to increase the touchpoints with your loyal customers and remain at the forefront of their brains.
You will find a variety of birthday messages on the internet, but they all seem mechanical and typed. So, the chances are they will not create any significant impact. You need to do brainstorming to curate a perfect birthday message for your client. However, don’t make it sound cheesy and overwhelming.
Here are a few tips you can use to draft the perfect birthday message for your client. But before that, let’s understand why it is important to send a birthday message.
Why It Is Important To Send a Birthday message to Clients
Privatization has led to an increase in competition for every product and service in the market. Thus expecting loyalty from clients can be challenging because they have a lot of options to choose from. Thus, they pay attention to every detail about your product or service, and if they find any issue, they jump to the other brand.
Thereby you have to show them that they are important to you and you want to give them the best services. If your efforts make the client happy, you don’t have to worry about loyalty. The clients will automatically be bound to your brand, which will further increase your sales.
Other than providing the best service or sending discount emails, it is important to make them feel special. Birthdays are the best occasion to make your client feel grateful to be a part of your company as everyone waits for birthday wishes. Sending a birthday message is also a great communication strategy to enrich your interaction with your customers.
Now you know why it is important to send birthday messages to your customers, so now let’s dive into the tips on how you can curate the perfect one.
Tips for writing a birthday message
Personalize the birthday messages for clients
While crafting the birthday message for your client, it is important to add a personalized touch. Otherwise, it will sound mechanical and will get ignored. If you don’t want to make your message look like a template, then customize the message by including all the information you know about the customer.
Start with the client’s name and then further curate the message. Moreover, you can also mention the years they have been in association with you and the last purchase they made.
For instance, if you sell clothes, you can curate a message such as “Your [recent purchase] will help give you a stunning look on your birthday.” The key here is to let the customer know that you have put in the effort to customize the birthday message for them.
Decide your method
There are various methods of sending birthday messages to the client, such as SMS, postcard, phone calls, WhatsApp, and email. You can choose the method based on the connection method available to you.
For instance, if you run a restaurant, you can make a phone call to wish and ask the customer about their plan to celebrate their birthday. But there are chances of phone calls getting ignored also.
On the other hand, SMS is one of the most effective methods and has a high chance of getting noticed. Other than SMS sending messages through emails is also effective, as you can include discount codes and images also. However, emails often get lost in the promotion inbox.
Be conversational and professional
While crafting the birthday message, respect the boundary of your relationship with your client. Use a conversational tone but with a professional feel.
Nail the timing
Timing plays a very important role when sending a birthday wish. If you don’t send the birthday message at the right time, then its effectiveness gets reduced.
Attach your brand identity
The purpose of sending the birthday message to your client is to build a relationship with them, and it would be worthless if you don’t mention this in your message. So ensure to include your business identity. Moreover, to make the message more personalized, you can mention the name of the business owner.
Bonus Tip: Attach a discount or small birthday gift
If you want to take your relationship with your client to another level, include a small birthday gift or offer particularly for them. For instance, you can add a discount coupon they can use while making their next purchase or free service for a week etc.
Sending birthday messages to your customers leads to an increase in engagement and builds a long-lasting relationship. This will also encourage them to recommend your services to other people. So, follow the above-mentioned tips to curate the perfect birthday message for your client.