Technology has made business easier. With so many social platforms, it’s easy to connect and stay in touch with existing and potential customers. But juggling accounts across multiple platforms is tricky, to say the least. SM tools in the form of apps, plug-ins, and software are there to help you build, manage, and measure platforms like LinkedIn, Google+, Twitter, and Facebook.¬†


Would you like to manage 5 social platforms with one tool? Yes, you heard me correctly. With Buffer, scheduling posts and sharing content on Facebook, LinkedIn, Google+, Twitter, and is a snap.

You can share and publish content by adding a browser extension, using a tablet or smartphone app, or visiting their site to schedule content. This social media management tool also offers a fantastic analytics service where you can monitor the impact and performance of each post.

Buffer offers both free and paid subscriptions. The tool places few restrictions on free members, but with just $10/month you can upgrade your account to use up to 12 social media profiles, queue unlimited posts, and add two members to your account.


This simple cause-and-effect tool is one of the most powerful automation services on the web. IFTTT here stands for “If this, then that”, and its mode of operation is to perform an action if a predefined trigger is activated. Real-life example: Using IFTTT, you can create a recipe or formula that will send you an email (action) every time you have a new Twitter follower (trigger).

Using IFTTT, you can work with 160 channels, including networks like LinkedIn, Facebook, Twitter, Instagram, Dropbox, YouTube, and many more popular platforms. Finally, the best news of all, with IFTTT you can also connect to other social media management tools like Hootsuite and Buffer.

Hoot Suite

For individuals and small businesses, Hootsuite is the best SEO company and most popular¬† social media management tool available today, and there’s a reason it’s so popular. Using its simple web-based dashboard, you can schedule posts, run SM campaigns, manage engagement, track conversations, monitor competition, and measure campaign effectiveness using analytics. and generate reports, on all popular social media channels like Twitter, Facebook, Google+ page, LinkedIn, and Foursquare.

How popular is this social media management tool? Hootsuite is used by top global brands such as Sony Music, EuroStar, Seagate, NHL, Virgin, WWF, and many more. It also boasts of having over 10 million users, and that number is growing every day. 

Social Sprout

Sprout Social is another social media management tool, just like Buffer and Hootsuite. Like the other tools we have discussed, this one also offers the ability to manage multiple channels in one place. All of your posts and engagement opportunities will arrive in one place.

Another powerful feature is the Add Keyword option. By adding your keyword here, you can keep track of all mentions of your brand. Sprout Social also offers an excellent analytics service. In the report section, you can monitor and create reports on engagement, team performance, trends, and more.

You can also sign up for a free trial for a short time and then upgrade later and continue if you are happy with the features provided by Sprout Social.


If Twitter is your target network, there’s no better social media management tool than SocialBro. This powerful tool is unique in that it provides a more comprehensive platform than any other SM management app for Twitter. This SM tool has four main functionalities: Targeting, Engagement, Management, and Analysis.

Even if your plan is to target multiple social networks, this tool can complement your efforts by offering analytics reports, which can be used in SM campaigns running on Hootsuite or Buffer. SocialBro has a free version and there are four paid options (Basic, Professional, Business, and Enterprise) with many powerful features. Read more