Are you using the default WordPress login page?

What if we tell you that you are missing out on tons of revenue and brand recognition just by using an insecure and colorless login page?

Here’s how.

Your brand’s name, motto, company color palette, website design, and everything a user can see on your homepage can impact your user’s behavior.

That’s why it’s essential to customize every page of your website in a similar way. This will not only make your website look attractive but also help your brand gain more recognition.

A user can associate a color palette with your brand; every time they look at those colors, they will think about your brand.

Now that you understand the essence of customization and how it impacts our business, let’s take a look at the best practices for a customized login page.

Let’s jump right in!

Colors Play a Huge Role in Customer Behavior

Let’s talk a little more about how colors can impact the customers.

A study claims that 93% of customers decide whether to buy from a brand only based on visuals.

That’s why you should use your brand’s color on the login page.

Using a color that aligns with your brand’s vision can significantly increase your engagement and brand awareness. However, it’s essential to understand how different colors invoke different emotions.

There’s a reason Barbie is pink. Pink represents femininity, and since the majority of their customers are girls, it works well for them.

The same goes for other brands as well.

Coca-Cola uses red because red indicates energy and excitement. Since their product is an energy drink, it works well for them as well.

Similarly, you can also use color psychology to make your customers feel the way you want them to. Brands have been doing this for ages. All you have to do is understand the meaning and the emotion associated with the color.

  • Red represents energy, power, and excitement.
  • Blue represents serenity, logic, and loyalty.
  • Green represents health, hope, freshness, and nature.
  • Yellow represents optimism, innovation, and intellect.
  • Black represents luxury, sophistication, and authority.
  • White represents cleanliness, simplicity, and purity.

Every color evokes different emotions in the same way.

Hence, your WordPress login page should also be designed using colors that align well with your business’s vision and mission. It also evokes familiarity as soon as the customers jump on your website.

Adding a Logo

Customizing your WordPress login also lets you add your brand’s logo to your login page.

Your logo also plays a massive role in your branding.

It is like the face of your brand that helps your customers recognize you and entice newcomers to learn more about you.

Most customers prefer to buy from brands they are familiar with. Moreover, a recognizable logo easily sticks with your customers.

Just like how our mind reminds us of Apple whenever we see a bitten apple. Or of Nike whenever we see a checkmark ✔

A professional logo also fosters a solid first impression on your potential customers. It also encourages professionalism and class. Especially if you have a physical shop, you can get tons of extra attention from passersby by adding a beautiful logo above your shop’s name.

You Can Enhance Security

Customizing your WordPress login page allows you to enhance your own and your customers’ security.

The customization allows you to add several other security features that WordPress does not have.

Using WordPress plugins, you can add extra security features, such as 2-factor authorization (2FA) and Google reCAPTCHA, to prevent bots and attackers from accessing your website’s login page.

Security plugins like Jetpack or All in One Login allow black or white list IPs. So you can easily block IPs that look suspicious to prevent cybersecurity issues.

You can also implement strategies such as limiting login attempts or adding a farewell to prevent brute force, one of the most common cybersecurity attacks.

You can also enhance the security of your website by hiding your login URL.

By default, the WordPress login page can be assessed by entering the name of the website and /wp-admin in front of it.

For instance, https://examplewebsite.com/wp-admin will let you enter the example website’s login page. Hence, this makes it easier for hackers and attackers to use brute force or other cyberattacks to gain unauthorized access to your website.

And changing the slug makes it difficult for cybercriminals to find your login page.

You Can Promote Your Offers or Additional Information

The default WordPress login page is kind of boring. The empty sides may look inconvenient for visitors.

You can customize and use these sides better, especially if you are running an e-commerce store.

These sides can be utilized to promote your offers, coupons, and other items that can help you sell better.

This change can incite your visitors to buy more.

You can place banner ads or simply add a custom design with your offer on it. Also, make sure to make it more colorful and lively.

Most people spend 10-20 minutes looking for coupons before shopping online. Placing them right in front of the login page can encourage better customer satisfaction.

You can also add additional information that may help the visitor sign in.

For instance, you could add a note encouraging them to use a strong password or provide a link to a tutorial or a video.

Lastly, you can also add your company’s contact information so the visitor can reach out to you in case of any inconvenience or for a suggestion.

Over to You

Customizing your WordPress login page offers several significant benefits.

As we discussed, it can encourage better brand awareness while also enhancing the security of your website and your customers.

To recap, the ready-made formula for a fantastic WordPress login page is using appropriate colors, adding a logo, providing security, and utilizing empty and boring space.

Now that you know the formula for constructing a solid WordPress login page, it is up to you now!

Let your creativity flow and stun your audience with a login page they can’t take an eye off.