Understanding Keywords

Keywords are words or phrases that users search for on search engines like Google. By optimizing your website for certain keywords, you can attract more relevant traffic from search results. Some key things to know about keywords:

Keywords should be relevant to your website’s topic and what people would search for to find information on that topic. For example, a website about gardening may target keywords like “gardening tips”, “flower seeds”, etc.

It’s best to focus on targeting long-tail, more specific, rather than very general, with a lot more competition. For example, targeting “gardening” may be too broad, while “how to plant tulip bulbs” is more specific.

Use keywords naturally in your content and don’t over-optimize or stuff keywords unnaturally. Search engines can detect and penalize websites for unnatural keyword stuffing. The next step is to learn How to Add Keywords to Your Website .

Adding Keywords to Content

The main places to add targeted keywords are:

Page Titles – The HTML <title> tag of each page should contain the main keyword/phrase for that page. For example, a page about planting tulips may have a title of “How to Plant Tulip Bulbs: A Step-by-Step Guide”.

Page URLs – Targeted keywords in URLs help with SEO and also make URLs more user-friendly. For example, www.example.com/planting-tulip-bulbs instead of www.example.com/page345.html.

Headings – Targeted keywords in <h1>, <h2>, and <h3> heading tags help with internal linking and scanning of pages by search engines.

Body Content – Naturally work targeted keywords into paragraphs and sentences. Use keywords in topic sentences and concluding sentences.

Image Alt Text – Include targeted keywords in the alt text attribute of images on pages for visual context by screen readers and search engines.

Links – Use keywords in the anchor text of internal and external links to other relevant pages.

Meta Description – The HTML <meta> description tag should contain keywords to entice users to click on search results.

By adding keywords strategically throughout content using the above best practices, websites can optimize effectively for search and attract qualified traffic.

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FAQ about Adding Keywords

How many keywords should I target per page?

It’s best to target 2-3 main keywords or phrases per page and include natural variations and related long-tail keywords. Over-optimizing for too many keywords can seem spammy.

Should I repeat keywords?

It’s okay to repeat targeted keywords 2-3 times within a page but don’t overdo repetition which could be seen as keyword stuffing. Vary the context and locations where keywords are used.

What if my keywords are brand or product names?

If your main keywords are your own brand or product names, it’s especially important to include them naturally in your content, page/post titles, URLs, and headings to clearly optimize for your own branded terms.

How often should I optimize pages for new keywords?

It’s best to pick 2-3 main keywords per page initially and focus on optimizing for those. You can re-evaluate keywords every 3-6 months and update pages to target newer long-tail keywords if needed based on latest search trends.

Do I need to optimize all pages or can I focus on key pages?

You don’t need to optimize every page, but aim to optimize your most important landing, category, and informational pages that are most likely to attract new visitors. Aim for optimizing your top 20-30 highest potential pages to start.


By following SEO best practices for adding keywords strategically throughout content, site structure, and linking, websites can effectively optimize their most important pages for search and target qualified traffic from search engines over time. Keep evaluating keywords and updating pages regularly for best results.

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