Your target readers are bombarded with content every day. Hence, chances are they have read the same topics you covered from other bloggers. And while you can hire experienced blog writers to curate quality content to stand out, nothing you write will cut through the digital noise until you find your brand’s and blog’s voice. It’s what makes your writing special and grows your readership.
Why Your Blog Should Have a Voice
Your blog’s voice should be as unique as you are. Have you ever wondered why some of your blogs get more attention than others? Maybe you let loose in a sarcastic or angry post, and your readers loved it! Who knew acting ridiculous could make you more popular?
That is your blog voice. It evokes imagination, drawing readers in. Simply put, it allows you to paint a picture with your words and ensures they cannot get enough.
Build, improve, and sustain that voice, and your blog will stop being generic and become targeted to the right audience.
Determine Your Blog Voice with Reader Personas
Although your target audience matters, they can drown out your voice due to varying needs and perspectives. So, instead of wasting time writing for everyone, imagine you are writing for a single person to determine your blogging style. Picture your ideal reader in your mind and answer these questions”
- How much time do they have to spare?
- How do they spend it?
- Do they have kids, and are they married?
- What are their problems?
- What motivates them?
- What do they do?
- What do they want?
- What are their dreams?
The answers will help with your blog’s mission and ideal reader. These two elements will give your writing purpose. You won’t spend hours figuring out what and how to write.
With this marketing segmentation approach, you will get different personas based on your answers. The simplest personas will sound something like this:
“My target reader is a man in his 30s or 40s with college-age kids who is in debt.”
“My target audience is women in their 20s searching for the best salons in (area) for (treatment).”
A good blog writing service has writers who are well-trained in this exercise. This is the type of comprehensive persona they come up with:
“Lisa, a 35-year-old mom, juggles a local bakery and raises three young children. She and her husband have money troubles as they try to cover both business expenses and debts. Lisa wants to optimize her bakery’s operations and needs help managing her money. Despite her busy schedule, Lisa researches financial strategies. Her husband supports her efforts and wants financial stability for their family.”
The point isn’t to reject anyone who isn’t your ideal reader. Instead, focus on a single person and talk to them clearly. It will give you purpose in your writing and help you connect with your target audience.
Here are some practical ways to gather information for concise reader personas:
Interview Your Readers: Ask current readers why they enjoy your content. This includes likes and dislikes. Plus, which blog posts do they love the most? Pay attention to how they express themselves and what interests them. If you meet them in person, notice their style, accessories, and overall personality.
Check Your Contact List: Look through your contact database to spot patterns in how leads or customers discover and consume your content. It will show how they discover and consume your content.
Use Form Fields: Include questions in your forms that capture personal information. Ask about their industry, company size, or location. It will help you understand persona differences.
Consult Your Sales Team: Ask your sales team about the leads they interact with regularly and the sales cycles they handle. Get info on trends among leads that convert into customers.
Discuss with Your Team: Ask your team about your ideal reader persona. Discuss who you believe your content serves best. Compare your insights with the market research you gather.
Creating Your Blog Voice – What You Should Do
Your blog voice is your persona. Here are some of the best ways to fine-tune it or create one:
Check Older Posts
So, how do you make your blogging voice unique? Start by checking all previous posts. What emotions and mood does it convey? Pay attention to your words. How are the sentences structured, and how do you use punctuation? These details shape your blog voice.
Your writing style should match your purpose. If you are starting from scratch, on the other hand, use these examples:
If you’re selling real estate online, your voice might be friendly and professional, focusing on customer needs.
Writing tech reviews? A witty and straightforward voice can work.
For a personal blog, your voice should be honest and heartfelt.
Determine Traits
Whether you are a newbie or veteran blogger, brainstorm 10 to 20 qualities you want your blog to have. How do you want your readers to feel and remember when they leave? It may look something like this:
- Informative: Valuable information and insights.
- Engaging: Attracting readers with compelling content.
- Authentic: Genuine and transparent content.
- Inspiring: Motivating readers to take action or make positive changes.
- Educational: Teaching your audience new skills or knowledge.
- Entertaining: Entertaining readers with humor or stories.
- Empathetic: Understanding and addressing your audience’s concerns.
- Professional: Maintaining a polished and credible tone.
- Thought-provoking: Challenging readers to think critically about topics.
- Supportive: Encouraging and advising your audience.
Once done, pick three to four key traits that define your blog’s voice. These traits will help you narrow down your blog’s personality, guiding reader communication and overall impact. With time, ideas will come naturally. You can hire blog writers with little time and resources for this extensive exercise. Either way, your efforts will create content that keeps your target audience returning for more.
Convert Readers into Sales With A Unique Blogging Voice!
Your blogging voice should be intentional and authentic. It doesn’t matter whether you want readers to download eBooks or hire your web design or digital marketing services. Your blog should resonate with audiences, compelling them to take desired actions. These tips are a springboard. Use them to discover a sustainable voice for an evergreen blog.
