As technology enhances, QR codes become a vital component of modern marketing ads because they can quickly and easily connect offline advertisements to online platforms. There are two types of generators the free online QR code generator and the Custom QR Code Generator.
Google Analytics is used to measure and track the success of the advert. Being fluent in how to track and measure your campaign with Google Analytics is very important.
Before going too deep, there are numerous reasons for tracking QR codes. It can be used to know how successful your website or landing page is when you distribute them on flyers, posters, business cards, and even digital advertisements. By tracking QR codes metrics like the number of scans, user location, device kind, and total conversion rate are measured also you can optimize your ROI and marketing efforts with the help of this information.
Make a Trackable URL
Generating a URL that can be tracked is the first step in tracking QR codes with Google Analytics. Google Analytics uses URL and UTM parameter tags to determine the source, medium, and campaign connected to a certain link.
Creating the QR Code
After creating a trackable URL, creating a QR code that tags your UTM to the URL is next. You can use a free online QR code generator or a Custom QR Code Generator.
- Custom QR Code Regenerator: the customized QR code regenerator makes QR codes that are branded and unique to your campaign. It just has to be pasted with your UTM tagged with the URL to generate a unique, and trackable QR code for your campaign. The color, pattern, and even the logo that is incorporated into the QR code may all be changed.
- Free Online QR Code Generator: this is the best option when you are searching for a quick and easy QR code generator. You can quickly generate free QR code by entering the UTM-tagged URL into a number of these generators. It is a great option for simple advertisements where branding is not that important, even if they might not give as much customization as a premium tool.
Tracking QR Code Performance with Google Analytics
- Register for Google Analytics: To start, create an account on Google Analytics and choose the website that will be related to your advertisement.
- Trace the Report of the Campaigns by clicking on “Campaigns” in the “Acquisition” section of Google Analytics. You will next see a list of ads together with the relevant traffic information.
- Filter by Source/Medium: Use the source and medium you specified in your UTM parameters (such as flyer/qr_code) to narrow down the advertising efforts and locate data specifically related to your QR code.
- Examine the Data: Important metrics like the total amount of sessions brought about by the QR code, the bounce rate, and conversion information are displayed here. You may use this data to determine whether your marketing goals are being met and how well your QR code is doing.
Enhancing Upcoming Ads
You may use the information you get from tracking QR codes in Google Analytics to guide future marketing campaigns. For instance, you may provide additional resources to a certain region if you observe that a QR code placed there attracts more visitors. On the other hand, a high bounce rate might mean that the landing page has to be improved.
Additionally, you may determine which QR codes are most successful at generating conversions by comparing several campaigns. This will enable you to implement the same winning tactics in other campaigns.
