A prospective client seeking a plumbing service will probably search Google or Bing and call one of the first few results they come across. Should your plumbing company not be among them, you could be passing on a lot of work.

SEO, sometimes known as search engine optimization, is the method to get your company ranked highest on Google’s search results page.

This article will dissect what you need to know about SEO into simple, doable actions you can begin using yourself. We have a list of SEO for plumbers firms specializing in plumbing should you wish to proceed further and engage an SEO consultant.

Claim Your Free Google Business Profile

Previously Google My Business, Google Business Profile is a free online business listing available on Google Search and Maps results anytime you search for a local company or service. It contains your company’s contact details, hours, client comments, and images.

Type your plumbing company name into Google Business Profile Manager to claim your Google Business Profile, and follow the directions.

Complete your profile by:

  • Selecting your business category (Plumber, Heating contractor, Gas installation, etc.)
  • Set your service area
  • Add your contact information (website, phone number, email address)
  • Add your business information (working hours, plumbing services, images)

Get Listed on Online Directories

On internet directories, provide your company name, website, address, and phone number to assist generate visitors to your website and raise your profile to possible clients.

Here’s how to get started with online directories:

  • List your business on all major online directories like Google, Yelp, Bing Places, and Facebook
  • Join your local Chamber of Commerce to attract new customers in your service area.
  • Search “business directories in your city” or use WhiteSpark or BrightLocal to see what local business directories you should list your plumbing business on.
  • Register for lead generation sites like Thumbtack, Angi, or HomeAdvisor.

Optimize your Website Content

Apart from your Google Business Profile, you also have to make some smart adjustments to your website to seem nearer the top of Google’s search result page.

The following strategies help you maximize your website’s content for SEO:

1. Perform Keyword Research

Keywords are the terms or phrases a possible client would search for your offerings online. They might be the services you provide, or the territory you cover—like “plumbers in Dallas,” or “water heater repair.”

To find the best keywords for your business, try a free online generator tool to perform your keyword research.

Include these terms or phrases on your website or blogs to rank higher on search results and help customers find your business.

2. Create Web Pages Specific to Your Service

Create individual web pages specific to each service your plumbing business offers, like leak repair, toilet repair, or drain cleaning. This helps your website appear when someone searches online for that service.

Go Green Plumbing has a services page on its website where visitors can click on the specific service they’re looking for and be brought to a page to learn more.

3. Include The Locations You Serve

Including your service locations helps Google rank your business when potential customers are using local keywords like “plumbers near me”.

If you only serve one area, simply add your location to content on your home page, service pages, and contact page.

If you serve multiple areas, you may consider adding a service area page to your website and listing all of your locations.

Impetus Plumbing uses an interactive map for customers to easily determine whether they cover their location.

4. Show Your Expertise With An About Page

One of the methods you could provide Google your knowledge, authoritativeness, and confidence is via the About page of your website. Also referred to as E-A-T, Google takes these factors into account while deciding how high or low your website should show on their search result page.

Here are a few ways to show your expertise on your About page:

  • Share your plumbing certifications and accreditations
  • Talk about how long you’ve been a plumber and how your business started
  • Add reviews or testimonials from past customers

5. Start Your Plumbing Blog

Including a plumbing blog on your website increases your search results and informs potential clients—as well as search engines—that you are a reliable industry expert.

To aid your plumbing business with content generation, you might create and publish your blog entries, contract a freelancer or agency, or even use Chat GPT.

Starting with writing and responding to a list of the most often asked questions by clients, consider topic ideas:

  • What should I do when my pipes freeze?
  • Why does my water take so long to heat?
  • Why does the toilet keep running?
  • Is it safe to use chemical drain cleaners?

Don’t forget to share your published content through your social media profiles, or in email campaigns.

6. Optimize Titles, Descriptions, URLs, and Headers

Improve the following elements on all of your web pages to appear higher on the search results and attract more visitors to your website. Usually, you can find these technical SEO elements in your website builder. If you’re not familiar with them, reach out to your web builder for support.

Give every one of your web pages a title tag and meta description.
Make it simple for search engines to find out what the website is about by using a neat and basic URL structure.

Add a page header for every page that includes your target keyword

Improve Your Page Speed

Consumers, particularly in a plumbing emergency, demand quickness. Should your web page load too slowly, the search results will show the next company. Make sure your website loads fast to keep business from your rivals.

Enter your web address into Google PageSpeed Insights to verify your site speed on desktop and mobile devices.

Your website should load in less than three seconds overall. If your load time exceeds five seconds, you could have to collaborate with a web developer or SEO specialist to address some technical issues enhancing the speed of your website.

Tools to Help You Track Your Performance

Tracking your SEO performance can help you make effective changes to improve your online visibility, increase the number of visitors to your site, and ultimately get more plumbing leads.

Google Search Console

Google Search Console (GSC) monitors how search engines see and rank your website.

Use Google Search Console to:

  • Learn which keywords get the most views and clicks from potential customers
  • Track your web page rankings to see how high on the search results page they will appear
  • Find out which online sites, over a given period, draw the most visits.

Working with a professional SEO firm or a freelancing SEO specialist will let them employ GSC to enhance the technical SEO of your website. This can include adding your sitemap, tracking basic web vitals, and finding fixable mistakes on your website.

Google Analytics

Google Analytics monitors how potential customers find and use your website.

Use Google Analytics to monitor:

  • The number of visitors to your website, how long they spend on your site, and how many web pages they view
  • How potential customers are finding your plumbing business (organic search, paid ads, social media, etc.)

Google Analytics will also be used by an SEO specialist or organization to identify patterns in how possible consumers are interacting with your website and areas for development. Click “Start Measuring” on Google Analytics to begin and follow the directions to set up your account.

Recall that SEO is a long-term marketing plan hence results may not show right away for your plumbing company.

But combined with other marketing strategies (like plumbing ads) SEO is the best way to help new customers find your business online and get more plumbing leads.

Use this guide as a starting point to improve your SEO strategy and watch your business start climbing Google’s search results.