Way back when, many users sifted through multiple pages in Google’s search engine results pages (SERPs) to find the information they needed. However, with the continuous advancement of search engine algorithms, people can now get the answers they need on the first page of SERPs.
The first page of the SERP is like the front page of newspapers, as it easily captures people’s attention. Similar to how headlines usually have the biggest impact in printed newspapers, getting a spot on the first page of the search results can help business websites reach users seeking relevant information. If a website is not on the first page of search results, users might overlook it entirely.
Google used to display only website links on SERPs with a meta description that describes what the content is about. But today, modern SERPs have various features that provide direct answers to users’ questions, such as featured snippets that display concise answers from top websites. These new features make the first page even more coveted because users no longer have to scroll lower to find the information they are looking for.
Many businesses compete for the first page since it receives the majority of traffic and click-through rates (CTR), which is the number of users who click on a link. To boost website ranking on SERPs, many enterprises use internet marketing strategies such as search engine optimization or SEO. This optimizes websites and improves visibility and traffic through different on-page and off-page techniques.
One of the best practices for SEO is publishing original and helpful content with the help of a content website writing service in NJ. High-quality content is relevant and aligned with users’ search intent. This can enhance online visibility, gain organic traffic, and achieve SEO objectives.
Moreover, partnering with a Microsoft Access expert NJ can help business owners optimize marketing campaigns. These experts can optimize databases and enhance data analysis, which in turn offers valuable insights into improving marketing and sales strategies in the long run.
For more details about how to improve search results ranking, check this infographic from Landau Consulting.
