If you want to enhance your content management system (CMS), you must be advised to use AEM –Adobe Experience Manager. Many popular sites such as Microsoft.com, Walmart.com, Samsung.com, and Lowes.com are using AEM for the most effective management of their digital assets.

Besides its brilliant CMS, AEM has quite a good reputation for its Digital asset management. So, if you want to know what digital asset management is and how digital asset management works in AEM, stay with us.

Let’s get started.

Important Terms to Know:

  • Collections (folders or saved search folders)
  • Metadata like Dublin Core (author’s info, description date, or subject), IPTC (even details location, or model), WCM (page property, on time, or off time)
  • Tagging for asset organization
  • Renditions (various representations of an asset)
  • Versions (snapshots of assets at specific points)
  • Sub-assets (components like layers in Photoshop or pages in a PDF, managed like regular assets)

What is Digital Asset Management in AEM?

To make you understand what DAM in AEM is, we have to understand what “digital assets” mean. Well, it is simply a digital document such as images, audio, animations, videos, and files with multiple renditions and connected metadata. These AEM assets belong to their corresponding AEM sites and are stored in a safe and secure location, known as a Digital Asset Management system.

When you upload these assets in AEM, renditions (various sizes and breakpoints of the assets) are created for quick asset delivery and get organized with manually filled metadata and schema. They can be shared or distributed through a Web interface.

The whole process of storing and organizing the uploaded assets is called Digital Asset ManagementWhat’s special about DAM in AEM is:

  • You can add or share the digital assets in various file formats.
  • You can group them under tags, lightboxes, starred favorites, and categories.
  • You can search your files by their names, dates, document types, tags, and full document text.
  • You can add annotations.
  • You can edit the metadata of the asset anytime. Also, the written meta will be versioned together automatically with the corresponding asset.
  • You can easily import or export the metadata of the asset.
  • You have the flexibility to use image-editing functions like scaling and adding image filters.
  • Multiple digital assets can be imported or exported simultaneously via WebDAV or CIFS folder.
  • You can use workflows and notifications to download any set of assets and manage the access control.

Benefits of Digital Asset Management in AEM

There is no doubt that DAM does more than manage the assets. There are numerous benefits of AEM’s digital asset management that you should be looking at.

1. Growing Team Productivity

DAM in AEM provides a centralized repository for all digital assets. This allows teams to quickly locate, access, and share assets, reducing the time spent searching for files.

Moreover, it decreases the asset wastage. Around 78% of assets stay unused in the repository. Not only that, 51% of marketers admitted that they are wasting a lot of money on the recreation of unused assets. But DAM’s search function and tip-top categorization made it easy.

It facilitates collaborative workflows by allowing team members to work on assets concurrently. This improves overall productivity as multiple team members can collaborate seamlessly on a project. According to a survey conducted by Brandfolder, around 48% of people have decreased their productivity just by searching and distributing assets.

2. Robust Access & Version Controls

Digital Asset Management in AEM allows administrators to define and control access levels for different users or groups. The brand portal is a complete manual function allowing external parties to collaborate without risk to vital assets.

This ensures that only authorized members and users can view, edit, or delete specific assets, safeguarding sensitive or proprietary content.

DAM has a Version History feature that tracks down any changes made to assets over time. This helps prevent accidental overwrites, provides a history of asset modifications, and enables users to revert to previous versions if needed.

3. Work with Assets Anytime

AEM’s DAM often leverages cloud-based solutions, enabling users to access assets anytime, anywhere. This is particularly beneficial and efficient for distributed teams, remote work scenarios, or when collaborating with external stakeholders.

DAM supports the creation of assets that are suitable for various channels and devices. It ensures that assets can be adapted and used across different platforms, enhancing the overall reach and effectiveness of content.

4. Streamlined Content Creation

DAM in AEM often supports template-based asset creation, streamlining the process of creating consistent and on-brand content. This reduces the time and effort required for content creation while maintaining brand consistency.

As all the data has been organized, it’s quick and easy to retrieve and share data for content creation. Moreover, it automates most of the tasks, reducing the need for manual intervention.

5. Enhanced Brand Consistency:

If you are working with different brands, Dam can help you to maintain brand consistency. It ensures that teams adhere to brand guidelines, logos, fonts, colors, and brand information by providing a centralized location for approved and on-brand assets. This helps maintain consistency in messaging, visuals, and branding across all channels.

It can automate approval workflows, ensuring that assets go through the necessary review processes before being published. This helps in maintaining brand integrity and compliance.


According to Tsuyoshi Tanaka from Kao Corporation Morningstar, they are able to manage over 500K global assets with the CMS and DAM functions of AEM. Digital Asset Management in Adobe Experience Manager has proved to be the best one in the market.

However, its expensive price tag may create hesitation in your mind. But once you know its pleasing benefits and how digital asset management works in AEM, you’ll get to see that it’s totally worth it.

Many IT organizations like Deftsoft are working on DAM solutions globally, which gives a good idea of AEM’s profitability.

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