We are living in an era where most customers will choose to shop online rather than visit the physical store. Considering this demand, businesses are actively looking to invest in eCommerce store development to boost their online presence, expand their brand reach, and bring in more customers, which could have been impossible with a brick-and-mortar store. The first step in this is choosing the most appropriate development platform. While there are various options available in the market, Shopify stands out to be the best option. To validate this, this blog will discuss the various benefits of choosing this platform. Additionally, to build a custom Shopify-based store, hire a professional Shopify development company. They will understand the requirements and build a custom solution accordingly.
Benefits of Choosing Shopify for Your eCommerce Business
1. Highly Customizable
Shopify offers various customization options to help businesses set up their eCommerce website. The platform offers a wide selection of responsive themes that can be optimized for every screen. This allows businesses with the flexibility to customize their website’s look and feel according to their brand’s voice. A customized theme also improves user experience, offers scalability, and enhances the brand’s identity.
2. Analytics
Shopify offers analytics tools that help businesses track their eCommerce store’s performance and monitor various metrics such as average time spent by users checking out specific products. Business owners can also study custom reports and view real-time data, which is beneficial for making informed, data-driven decisions and increasing sales. The firm offering Shopify development services will include analytical tools within your store.
3. Secure Connection
Having a secured connection for an eCommerce store is important to avoid chances of transaction failures and data leakage. Shopify supports all types of SSL and PCI DSS certificates to encrypt data and transfer it over a secure connection. It also implements strict access control measures and protects personal data from unauthorized access. Hence, all customer information, including credit/debit card details, is kept confidential with Shopify.
4. Dedicated Payment Gateway
Having a secured payment gateway is one of the vital features of every eCommerce store. Shopify offers a dedicated payment gateway that is highly secured and ensures seamless payment processing for each purchase. Shopify also has high-duty servers that minimize payment failures while offering streamlined shopping experiences to users. The company you hire for Shopify development services will integrate multiple payment gateways within your store to ease out shopping for your customers.
5. Mobile Optimization
Mobile apps drive the highest number of sales and hence mobile optimization is an important component of a successful eCommerce store. Shopify offers mobile responsive themes that help with enhancing user experience, improving brand image, minimizing load time, and improved search engine rankings.
6. High-Quality 3D Models
A recent study by Shopify suggested that user interactions with products using 3D / AR images escalated 94% of the conversion rate compared to those without it. Shopify implements all possible features to increase customer engagement and revenue. It serves as a beneficial feature for users to visualize how that specific item will look in reality and compels them to make a purchase. Using 3D product images and video visualization on Shopify can help businesses accelerate their conversion rate. This will help familiarize customers with the exact product characteristics and help create a feeling of buyer urgency.
Conclusion
Shopify stands out as the perfect platform for eCommerce store development. It offers multiple benefits as listed in this blog. Consider this platform if you wish to build a custom store that align with your brand image and provides a tailored experience to your customers. To build such a store, hire a reliable Shopify development company as they can handle the end-to-end process.
