Multilingual desktop publishing (DTP) is the final step in the localisation process, but it ensures that the original material’s tone and visual appeal remain preserved. Your material may not have the desired impression on the reader if it lacks multilingual desktop publishing.

Whether you want to target an international audience or are already catering to it, DTP makes your branding materials easy to access, building trust among your target audience. Want to know why you should use DTP services? This article will walk you through the reasons to do so.

4 Reasons to Use Multilingual Desktop Publishing

Here’s why you should use DTP services:

  1. Visually Appealing Layouts: The labels, pamphlets, brochures, and journals of a company contribute to its consistency in branding. As a result, we can now easily recognise and identify popular businesses by looking at their visual features, such as colours, logos, font types, font colours, and more. If the text is translated into one or more languages, maintaining the visual appeal becomes tougher. With every language having its own writing script, the material’s layout must be adjusted correspondingly. When using multilingual desktop publishing services, the provider handles these design details and provides you with translated information that looks exactly like the original.
  2. Easy Customisation of Any Document: DTP services are not limited to a particular type of document. You can gain a competitive advantage by customising any brand material to your audience. With DTP services, you can modify numerous types of material for several industries, including print media, food and hospitality, technical and engineering materials, medicine labels and packaging, hospital pamphlets, and more.           
  3. Cost-Effective Production: Multilingual desktop publishing requires professionals with a wide range of abilities. If you need printed materials translated into numerous languages, you’ll need people who have strong linguistic skills and an understanding of the software. This procedure makes it important to hire people with required talents and help them gain experience in your business. Using DTP services, on the other hand, helps save time and money.
  4. Wider Reach with Offline Marketing: DTP material is designed to be printed for its designated audience. This material provides your brand with a suitable medium for offline promotion in the shape of packaging, flyers, boards, posters, banners, business cards, and so on. Offline marketing has a high recall value. You should also remember that a significant part of the world lacks internet services or chooses to buy offline. Offline marketing helps you reach this segment of your target audience and convert them into your regular customers.

Conclusion

DTP services give accurate, culturally correct, and professional material to your clients, customers, and partners. At Beyond Translation, we provide multilingual desktop publishing services, where our team of experts can localise your documents to more than 166 languages and avoid any linguistic errors.

Contact us now for a one-stop translation solution for all your language requirements!