India’s eCommerce market is growing rapidly. It is no longer a little pond with a few players but rather a vast ocean with several businesses offering various products and services. Everything is now available online, from pharmaceuticals and cosmetics to workout equipment and furniture.
The demand for rapid, efficient, dependable, and round-the-clock communication has expanded due to the industry’s new expansion. As a result, many businesses are turning to bulk SMS services to keep clients informed about order status, promotional updates, new product releases, discounts, and offers, among other things.
Bulk SMS Services is the most cost-effective digital marketing strategy for E-commerce to supply its customers with all of the information and support they require. Bulk SMS services are less expensive advertising channels than any other marketing method. Moreover, it assists E-commerce portals in nurturing their customers even after product purchases.
Why Choose Bulk SMS Services for E-Commerce Business?
Product Status
Bulk SMS for eCommerce allows users to follow product status and receive updates such as shipment data, out for delivery messages and expected arrival time via links provided by eCommerce platforms. In addition, the order completion notification is transmitted via bulk SMS once the consumer receives the product.
Increases credibility and trust
Customers require certainty and trust that they will receive their product on time when they buy anything online and pay for it. Bulk SMS services enable eCommerce businesses to send confirmation to customers when they place an order. In addition, OTPs and promo codes for discounts and rewards are also shared by SMS.
Customer Retention is Improved
By delivering bulk SMS, the eCommerce industry enhances its client retention rate. After a customer makes a purchase and signs up to receive all relevant updates and offers on similar products, the chances of retention increase dramatically. When a buyer becomes familiar with a brand, he regularly returns to the website to purchase the product.
Reminders and Follow-ups
Bulk SMS service provider assists eCommerce platforms in following up with clients who have left things in their carts. In addition, it serves as a reminder to the customer that there is still time to acquire the products at a discounted price. In short, eCommerce companies can use bulk SMS services to notify and remind consumers about any special purchases.
New Product Promotion
By alerting customers about the benefits and features of new items, the Bulk SMS services promote them and increase sales. In addition, it encourages clients to purchase a new product by informing them about specials and discounts. This is how eCommerce platforms encourage and inform their customers to acquire newly released products.
Update on the Event
Bulk SMS services are used by several eCommerce and e-learning platforms to invite large groups of people to events. In addition, it aids the customer in remembering and saving their purchase dates. So said, it’s a follow-up and reminder system that helps maintain the customer relationship.
For eCommerce, Bulk SMS services are a tried-and-true marketing tactic that helps businesses boost product and service sales. Bulk SMS marketing efforts appear to have an efficient, effective, and cost-effective impact on the masses. You can ensure improved client interactions, a smooth customer experience, enhanced happiness, and reliability by using the Bulk SMS services of Mtalkz. For more details about the services, visit their website.
