Geofencing marketing and advertising is a trend that has been taking the marketing industry by storm. It started with hyperlocal, but now it’s going to be big as it’s getting more sophisticated. Geofencing considers your exact location and can send you targeted ads or offers based on where you are in the world. So if you’re looking for a Plano SEO company near you, geofencing can help!
The wonderful use of mobile devices makes geofencing the approved strategy in digital marketing. So let’s look at how these elements unite to drive revenue and build brand loyalty.
What is Geofencing Marketing?
Geofencing is a location-based approach that utilizes geolocation to target a device within a specific location. For example, it delivers messages, notifications, or ads of special offers for purchases. A location such as RFID, GPS, Wi-Fi, and cellular data creates a virtual perimeter around the real-world area.
How does Geofencing work?
Geofencing is a tool that allows business owners to create virtual boundaries around physical locations offering real-time location-based services. It enables businesses to deliver highly relevant, geographically contextual content to customers based on their current location. Leveraging this technology provides you with the following benefits:
It typically targets small locations that make use of hyper-targeted messaging when any prospect enters the geofence. It is the right marketing objective that you need to set for your consumers.
A real-time example of Starbucks
Let’s imagine that you are on a road trip. The scorching heat is exhausting you, and suddenly your phone chimes. You see a notification from Starbucks nearby reading, “You are nearby Starbucks, 50% off an espresso!”
Starbucks uses geofencing for advertising in cities. So now, seeing that notification, you go and grab an espresso walking away with a feeling of refreshment and satisfaction that Starbucks has your back.
It notified you about the offers at the right place and right time just when you needed. This strategy easily drives the attention of customers who might have otherwise driven past their location. So it’s a great way to lure your customers with highly accurate targeting. And it will also make them feel good about your brand.
How does Geofencing help you to grow your business?
Geofencing is a tool that allows business owners to create virtual boundaries around physical locations offering real-time location-based services. It enables businesses to deliver highly relevant, geographically contextual content to customers based on their current location. Leveraging this technology provides you with the following benefits:
- Geofencing helps in getting more sales by connecting with your existing customers.
- Geofencing helps you to promote your business by sending notifications or offers to people who enter or leave the vicinity of your store.
- Geofencing allows you to build brand awareness, encourage word-of-mouth referrals, and create excitement for your products & services.
- Geofencing helps you to increase engagement with your customers by sending relevant content before or during an event, location, or occasion based on geographic boundaries set around the venue.
- Geofencing helps to drive sales by engaging with customers at the right time, based on their current locations.
Add new opportunities for competitive benefits
Geofencing has room for new strategies to target your competitor’s potential customers. For example, send up the geofenced advertisement of SEO services around a few SEO company locations in the area. It causes consumers to take advantage of the potential ads.
More precise targeting
Geofencing lets you target an audience based on their precise location to apply targeting criteria such as demographics and time of day. If you were a marketer of a fashion company, then you might choose to send discount notifications to women who walk within a half-mile of the store between 11 to 2 pm. It allows you to engage with specific groups in a more personal way.
Allow spending on Ads efficiently
When you target specific criteria, the marketer will save your money on their budget and spend it effectively. Geofencing gives the tools that allow you a high chance of conversion when specific factors have narrowed down the audience.
Make the best use of Geofencing to advertise
There are best practices associated with geofence marketing. The few tips that help you in your SEO service efforts are:
Use Geofencing in a well-rounded marketing campaign
Geofencing marketing is not a one size fits all approach. If you want to gain the best results, you should blend geofence marketing into a massive marketing plan for your business. Plano SEO experts will help you get geofencing campaigns that you can often synergize well with other strategies. For example, it can be email marketing and social media.
Small Geofences are easier to keep track
For accurate targeting, you need to have a small geographic area. If you want to broaden the scope too much, then it would decrease its effectiveness. Here, you need to come up with a strategy to decide about specific locations that work into your strategy.
Mostly, you can keep a 4 to 5-mile radius when you want to target geofencing around specific businesses and a few blocks around your neighborhood. However, keep in mind that the thought of geofencing is to aim for people who are a few minutes away from your business.
Make an easy-to-understand CTA
The most effective CTA for geofencing is to ask for immediate action. The primary goal of geofence marketing is to encourage customers that walk through your doors. So you need to offer them clear and compelling reasons to make a move! For instance, “You are nearby! Stop & and save 30%.”
The best execution is to stay away from announcements such as advertising an ongoing promotion. Instead, if you want to offer something special, surround that area.
Get started with Geofencing in 2021
2021 is the right time to get started with geofence marketing. It is because consumers are coming out of their homes by getting back out in the world! The main advantage of geofenced marketing is efficient ad spending, higher precision targeting, and new competitive sites. Here at Plano SEO company, our service includes targeted and efficient strategies using geofence marketing. We are happy to help you with our digital marketing service as a whole!
