You have sufficient inventory, and you have the best line-up of products, yet there’s hardly anyone visiting your Shopify website. You probably didn’t stop to think about SEO for Shopify. You should, because even the best e-commerce platforms need search engine optimization (SEO) for the website to rank. It helps customers discover your online store and view the products. Given are some strategies that would help you with Shopify SEO:

Be on the Right Shopify Plan

The first thing you need to realize is that unless you are on a paid plan, there’s no point because Shopify doesn’t encourage search engines to index online stores that are still on trial accounts. With more shoppers on mobile phones, select a mobile-friendly Shopify theme to ensure that your website is responsive. Once you’ve done that, you can check on Google’s mobile tester to ensure your online store is mobile-responsive. 

Have a Well-Structured Website

Your website is your key to success as an e-commerce store. Unless your site has the right structure, users will not be able to navigate through the content. Search engines tend to better understand a well-structured site, which can help you achieve a higher rank. It’s not rocket science, and it’s so simple that you can organize it easily. 

Things need to come in the right order; place the main categories right at the top, followed by the sub-categories, and finally, the products.  Also, remember to have objective and simple URLs.

Content is King

Your e-commerce Shopify store gains more authority with relevant and compelling content. Remember that content is still the king, so make sure your website features interesting blogs, guides, updates, and articles that grab and hold the users’ attention. 

Besides featuring quality content relevant to the keywords, make sure enough third-party sites are linked to your website. Keep posting blogs and articles on trending topics, and make sure your posts are regular. When the content is interesting, people are always eager for new updates.

Research Your Keywords

Keyword research and planning are crucial as they form the base of SEO. Keywords are the words or phrases customers use to search for the products they are looking for.

Research the list of keywords relevant to your website’s business (products or services) and use them organically in the content. The keywords need to be targeted to help you achieve the desired results. After identifying the keywords, you need to optimize them so that search engines know they are relevant to your online store.  While your keywords need to be relevant and consistent, you should never overuse them. Nevertheless, that’s what SEO is all about. 

Have a Fast-Loading Site

A website with slow loading pages has a high bounce rate. Such hasty exits can mean only one thing, you have lost the customer for now. Did you know that Google declared that page speed is a ranking factor way back in 2010? Today you have modern tools like Google’s page speed insights to check how long your website pages take to load. 

Summing it Up

While the above are not the only strategies for Shopify SEO, they are some of the crucial strategies that will help you make your website more visible online and enable you to create a niche for yourself. But there are agencies that can help achieve this feat without much effort and at less cost. If you’re a busy person, you won’t have enough time to manage your SEO. So it’s better to hire an agency. You can look up some very good agencies providing SEO for Shopify, and you’ll not be disappointed.