Various SEO tools, such as Ahrefs, Moz, and Majestic, attempt to rank domains using algorithmic formulas to measure the trustworthiness and authority of a website based on their historical backlink portfolios. They use various factors in determining this metric, such as quality of links, the number of links, the freshness of links and anchor text to determine how likely that domain is to be trusted by Google. Building high domain authority is, over time, one of the most important components of a successful SEO strategy.

At WorldPressIT, we don’t engage in any type of black hat SEO tactics, or link buying. Black hat SEO consists of buying links, usually of low-quality in order to gain short-term rankings. This practice is strictly against Google guidelines and will hurt a website in the long run. Instead, we work with our clients to create great shareable content and promote that content to bloggers, journalists, and other influencers in order to gain a mention from other authority sites. This is a white-hat editorial approach that also builds long-term value for your website and brand.

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