Logos are crucial for businesses as well as a personal brand. They could be intimidating to design. You would wish the logo to explain what you do, how you do it, who you are and why you do it. You would also include this on presentation decks, business cards, marketing materials and social posts. 

Tricks To Make Successful Logo Designs

A logo needs to be eye-catchy, memorable, timeless, and workless as it is the face of the company. People would see it on the brochures, products/ services, advertisements as well as all the marketing collaterals. The logo interacts with the targeted customers and connects them to the company. Therefore, it is crucial to have a remarkable business logo design. No matter you are a beginner or require a refresh, here are few tips logo tips that can help you make good logos.

  • Use Empty Space

You would wish to ensure that people could read or see the logo from a distance. In case it is small, keeping it clean would solve the purpose. This means that having a blank space is crucial to get the logo noticed. It is worth noting that the logo does not always require a bunch of symbols or colours to create a good logo. 

Using blank space in the design of the logo would be helpful when it comes to poster design, t-shirt printing, brochure design, and other marketing collateral. This way it would be easier for you to integrate the logo flawlessly into different formats and designs.

  • Use Shapes

The shape is a great way to make the logo stand out. For instance, while opting for a logo for the law firm, there is the name of the firm inside the box for achieving a professional look. Along with this, it also helps with the cross-platform branding as it would work digitally and, on the presentations, letterheads and merchandise like lanyards or pens. Shades with stimulating textures or gradients could be used to push the logo design to the next level. 

  • Colour

It is important to note that colour is substantial for a good logo design. Monochromatic does not mean black and white. Sometimes, the black and white could seem hard on the eyes, especially in case the companies are trying to create the feeling of Zen. You can experiment with colours. Using different shades of one colour for creating contrasts within the logo. For instance, using several shades of blue, Pay Pal has created a logo that looks calming. 

  • Be Literal

It is advised to be literal with the logo. In case the name is the thing, consider making that your logo. Do not afraid to experiment with that because there is a solid reason why the logo of Apple is so popular. It is important to remember that few brands had to prevent themselves from the competitors overstepping their trademark as their logos were not translated into the local languages. 

  • Be Authoritative

Be literal; however, ensure it fits the organization. Few companies, like non-profit, demand some seriousness that a production company could get away without. Ask Yourself: In case you saw such a logo for the first time, would you trust the company? Serif fonts as well as muted colours are key points; however, it is advised to avoid making the logo cartoonish. A font could go long way to help you create the right logo. 

  • Positioning

Nowadays, logo design needs more attention as you need to think about how it would adapt to different material and situations. Readability as well as scalability are one the key aspects that need to consider. However, you would also need to think that how a logo would sit above the wordmark. 

  • Be Simple

It is tempting to be rant limit while designing your logo.  There would be numerous designs that would grab the customer’s attention instantly. However, it is important to understand that certain images would not stand the time’s test and you would wish to have a logo that would last. 

Think of the logo in the same manner as a welcome email. Resist the enticement to overload the sense of people with the bombardment of information. The logo is the first impression; therefore, ensure you make it count. A simply executed and a well thought out logo could be effective. Apple is a good example. You see the logo and know who it is. This is the thing that you need to aim for.   

Apart from these, another key tip is don’t stop. The only way to level up the logo designing game is to be consistent and keep doing it. In case you wish to maintain the current position or wish to grow in the industry, you need to stay abreast of the trends. In case you are looking for an amazing logo for your company, consider working with a reputed company offering professional services for slogan design, brand design and trademark registration in Brisbane.