For someone who isn’t aware of what SEO is, meta descriptions are a foreign concept that they have a hard time of understanding. If you want to rank your website higher and you want to make sure your business blooms online, you need to master your SEO tactics and strategies.

Meta descriptions play an important role in making sure your website ranks high and does better than your competition. Using proper on-page SEO with the help of experienced Shopify SEO company can do wonders for your website ranking and make sure that you are ready to take over the rankings.

To help you out and educate you, here is everything that you need to know about meta descriptions and how they can help you rank higher in Google searches. 

Understand What Meta Descriptions Are

Essentially, meta descriptions are HTML tags that show the gist of the materials on a certain page. They are there to make sure your page gets links from people who are interested in your products or interested in similar products. While the meta description in itself does not directly rank the website, the click through rate will matter because Google will be considering how many people click on your website link. The meta description is responsible for bringing the traffic to your website and Google will notice that. 

How to Write the Best Meta Description?

Contrary to popular belief, writing a meta description is not easy but it is straight forward. There are certain things that you need to consider and make sure of if you want to write a good meta description. There are certain rules of writing meta descriptions that you need to keep in mind. Below is everything you need to write an effective meta description that gets you the clicks and the traffic that stays.

  • First of all, you need to remember the character limit. A meta description should not be more than 155 characters. This means you need to make sure your meta description is short and easy to understand in limited characters. 
  • When writing the meta description, you need to make sure you use an active voice that spurs the readers into action. You need to add in a call to action, enticing the readers to want to click on the link for more information. 
  • Your call to action should be simple and easy to understand. Entice them to click to “find out more” or “read on for more information.”
  • Always place your focus or main keyword in the meta description. Google will highlight the keyword and make sure your website gets placed higher in the searches. With the keyword highlighted, the readers will be more inclined to click on your webpage.
  • Make sure that the content of the meta description matches the content of the web page. You cannot have one single meta description and hope for Google to work its magic. You need to make sure that the meta description you write reflects the topic of the web page so that your readers don’t feel misled.