Many believe that online platforms are gaining a higher profit with no hurdles during this pandemic. Customers have become a digital-savvy, and they want the best products at reasonable prices. The e-commerce stores are also matching up to this dynamic scenario. However, it does not mean that it is easier to create a comfortable and transparent shopping experience. E-commerce sites try to retain customers by creating an innovative shopping platform to satisfy new-age customers’ preferences and tastes.
A major shopping site like Desertcart has to embrace the increase in digital activity. A good site must alter its strategy and approach based on consumer behavior. The following innovative shifts have been seen this year in the online marketplace. They are tech-intensive and customer-friendly at the same time:
Chatbot Advisors
AI-powered chatbots are beneficial for both retailers and customers. The innovative ecommerce platforms deploy them to engage with the customers. An AI fashion stylist, for example, can direct the buyer to the right kind of clothes and shoes. This personal styling service can be accessible by the user on any smart device. He or she receives styling assistance that is prompt, relevant, and saleable.
The chatbots recommend outfits and accessories based on data. They use the customer’s preferences, hair color, body size, eye color, skin tone, etc. The advice is practical as only those personalized products available for shopping get suggested. The online shopping platform manager also benefits from them. It becomes easier to understand the current demand and find alternatives to products that are out of stock.
Live Streaming Influencers
After the pandemic, there is a sharp rise in demand for entertainment. Digital marketers are designing creative strategies to cash in on this trend. They are making efforts to blur the line between entertainment and shopping experience. The innovative online shopping trend is also aiming at increasing profits through instantaneous sales.
Social, fashion, and food influencers join together for this sales technique. The platform hosts a live streaming session for the benefit of interested consumers. Major celebrities, influencers, stars, and idols collaborate to do the salesmanship act. The live stream chats attract a large number of prospective buyers. They also help in quickly selling diverse items like shoes, jewels, perfumes, sporting goods, fashion wear, and other accessories.
AI-powered Assistance
Machine learning algorithms are getting used extensively by any best online shopping platform. The software is very efficient in delivering customized solutions to customers. It is a desirable feature in fashion shopping as measurements are the key to a perfect fit.
Typically, buyers order multiple sizes and return the non-fitting ones. This type of shopping is not only inefficient but also redundant. Now, with AI-powered platforms, you can find the best-fitting designer wear in an instant. The innovative retail shopping experience is the best solution for size and fit problems. The algorithm takes customer measurements as input and relies on photograph compositions. It then suggests the best fit based on preferences like personal size, style, color, etc.
Futuristic Salesmanship
Customers are traditionally familiar with shopping at bouquets and stores. Yes, you can satisfy them through convenient checkouts and shopping cart innovations. You can also bring them on board with captivating UI/UX and high-quality products. But salesmanship is also a vital cog in the marketing wheel. Due to the pandemic, physical store visits dropped drastically, leading to losses.
The e-commerce stores, like Desertcart, decided to transform their business model. They moved their in-store advisors and sales girls to the digital platforms. The shopping advisors also use collaborative tools and guarantee prompt, friendly, and reliable service.
Personalization Apps
An innovative retail shopping experience is incomplete without personalization. Many platforms offer cutting-edge apps to assist customers. These apps help the buyers to virtually try out items like hats, watches, jewelry, clothes, accessories, etc.
The user has to enter correct details like height, weight, gender, skin tone, hair color, etc. Then, the app creates an avatar or virtual version of the user modeling for the clothes. This technology can revolutionize the future of the fashion business.
Gamifying and Virtualization
An innovative shopping platform has to leverage social media channels. Prospective customers have to get engaged with news, views, games, and entertainment. The new campaigns have to target the youthful generation with relatable solutions and engaging tasks.
Gamifying a shopping or eating experience can be effective on the web. The businesses set up mobile-friendly digital franchises for this purpose. They use this virtual system to invite, engage, and win over new clientele. This innovative online shopping technique gets powered and sustained by customer interactions and participative intent.
For instance, the customer gets ownership of a virtual franchise system. Gaming experiences help to keep scores and unlock access to more and more products. The franchises get rewarded and given a chance to personalize their storefronts. These loyalty programs offer heavy dividends for businesses that sell shoes, fast foods, electronic goods, and flowers.
Pre-purchase Advice
Businesses that fail to keep up with contemporary trends fall by the wayside. The new demand is for personalization and customer satisfaction. So, innovative ecommerce platforms have come up with smart strategies. They rely on market feedback, customer behavior, and purchasing preferences.
Many buyers decide based on friendly advice and recommendations. The retailers address this issue using various techniques, like by facilitating smart brand comparison through mobile phone apps. They also engage and advise prospects using poll plug-ins, email buttons, and market surveys.
Conclusion
Innovation is not restrictive to user interactions and experiences alone. A variety of shopping cart innovations is also getting unleashed for the same. The idea is to make the customers’ check out process smooth and frictionless. Machine learning techniques help create scalable and straightforward next-generation carts. They include self-checking, mobile checkout, and order ahead strategies.
A single-click checkout is also best to ensure convenient user experience. Other creative solutions are Augmented Reality Technology Shopping, Blockchain, Instant Pickup Counters, and Super-Fast Delivery Systems. Some sites even offer voice-powered online shopping experiences to buyers.
All these innovations focus on achieving specific objectives. They not only make the customer happy but also ensure productivity, and the retailer engages the customers and builds a robust, long-lasting relationship.
