Congratulations, you’ve started your very own business and wish to sell your product online. But perhaps you’re not sure where to start looking or if Shopify is a good platform to grow on?
Shopify is one of the fastest-growing e-commerce websites, with over 200 million buyers in 2021. The Canadian-based company is multi-national making it ideal for building a customer base all around the world.
Keep reading, and we’ll tell you everything you will need to know before making your decision on whether this e-Commerce site is the one for you.
How Do You Use Shopify?
Let’s start with the basics. How does one use Shopify exactly? Shopify is arguably one of the easiest and most straightforward e-Commerce sites online today. The site charges vendors $29 to $299 per month, making it one of the cheapest e-Commerce websites.
There are 6 easy steps you will need to take in order to start your very own online store.
1.) Set up your account/online store. The registration process is simple, easy to understand, and will take you about 30-60 minutes in total.
2.) Enter a domain address. This is the name of your store and will be how potentials buyers can find you via a google search or through a search on the site.
3.) Select a theme. Shopify offers a wide range of themes, so use them to your advantage to customize your store and make it stand out from the rest.
4.) Add your products. Upload clear pictures and descriptions of your products, or what you intend to sell. This will without a doubt attract customers to your store.
5.) Download and install applications to support and expand your business. Using software specifically geared towards the maintenance of online stores is a crucial element of building a successful e-Commerce store, so use them wisely.
6.) Advertise your store and optimize for conversion. Share your store on every social media site you can think of. Most are free to use, however, others may charge a small fee to advertise your store for you.
How Can You Increase Your Sales?
Without a doubt, the best way to increase sales on shopify is by ensuring your store is mobile-friendly, but there are a few other ways to consider as well:
Create Trust: Showcase your customer reviews as well as other social proof by making your dedication to their security clear.
Make navigation easy: Add your product collection to your navigation menu as well as on your homepage to get clients to the product they want faster.
Ensure your product descriptions are clear and honest.
Product images: Only use high-quality images of your products. This is as important as the product description.
Storefront: Make your store stand out from the crowd. If your store looks too much like the rest, you may lose customers.
Target Audience: Make sure you speak to the correct audience. Know, and understand your target audience.
How Does Shopify Personalize User Experience?
Shopify personalization tool, like most other e-Commerce stores is the consumer’s data, such as their browsing history, their shopping history, and their ad interactions. This tells the website’s software what the consumer might be interested in and therefore what to show them.
Shopify Conversion Rate Optimization
Shopify conversion rate optimization is a method used for increasing the percentage of your e-Commerce store users that makes a purchase, also known as a conversion. It uses persuasion to encourage people to take the desired action.
Typical conversions for an e-Commerce store include:
Online sales
Visitors adding a product to their cart
Visitors adding an item to their wish-list
Email signups
Conclusion
To conclude, Shopify is an excellent site to use when starting an online store. It is easy to use, very safe, and has a low fee for vendors, allowing for maximum profit retention.
