Once you decide that it is time you ask for help from marketing agencies, you will end up having a long list of ideas for creating blog strategy, and each one of them will be different from others. However, one sad reality is that most of the marketing agencies provide cookie-cutter strategies to their customers. The truth is, you cannot develop the same plan for blogging for an insurance company that you would for a fashion brand.
A successful blog strategy aims to meet the end goals of a particular organization or brand. Though there are various types of businesses and it is possible that one approach somehow works for most of them, however in order to meet certain end goals, a uniquely structured blog strategy is required for each business. The key to remember is that as a business is growing, its focus of content will also grow/change.
It is an undeniable fact that when a business scales, its services or/and products, along with its core values, evolve continuously. And this must be made visible in its direction of blogs.
There are a large number of companies that offer web design in Dubai, and most of them provide blog strategy development services in good price packages.
So what kind of strategy will prove to be most suitable and versatile? Well, let’s discuss it.
Three-Step Blog Strategy is considered as an ideal blog strategy because it can be used again and again as a business grows, and its end goals evolve.
Step 1: ‘Intentional Storytelling SEO’ Tactic
The base of a successful blogging strategy is made by blending two most important things i.e., SEO and storytelling.
Today, many businesses focus on SEO to build their business and online presence by creating keyword-based content and intent of searchers. For your information, there are three types of searcher intents:
- Navigational – Websites on computer games
- Information – What are computer games
- Transactional – Computer games for sale
It is easier for digital marketing agencies to design blog topics targeting keywords and the searcher’s intent. Web design Dubai company gives the best services however, most of them, unfortunately, forget/ignore the storytelling aspect. A good marketing agency knows the importance and impact of adding an element of storytelling in your blogging strategy.
When searcher intent/keyword research is coupled with storytelling, absolute magic happens, and the power of the blog grows.
Here’s a precise rundown of how it’s done:
Put keyword research first. For targeting longer keywords, blogs serve as an optimal foundation. It does not include keywords that are broader and are usually mapped to product/service pages.
It is better to maintain a list of around 90 or 100 long-tail keywords initially.
These keywords should break out to main themes considering the searcher intent by using three methods of searches as a guiding tool.
Keep in mind that long-tail keywords search volumes are low, making ranking efforts easier.
Initially, it is better to concentrate on the most important ROI products/services or if you are planning to introduce any new service and/or product or any promotions—this aids in deciding on blog topics.
Once all of these things are finalized, and a list of blog topics about ROI services, products, promotions, or launches is ready. You should google them and carefully analyze them.
Also, check Quora, Reddit, and other social media platforms to understand what your potential customers want to know.
Gather all information and create a spreadsheet. Categorize them accordingly and start your competitive research. Look at your competitors’ ranking specifically for those keywords. This opens doors for new keyword opportunities. But never mimic the style or content of your competitors.
When you begin writing blogs, sparkle some uniqueness by adding the element of storytelling.
Step 2: USP-Focus Tactic
Once you are done with step one, it is time to concentrate on what makes your products are services unique. This will help you to maintain your distinctive selling position.
If your business is about selling only Ducati motorcycle components for a certain model, your USP exposure will arrive simply. But if you intend to market all Ducati parts, you might have a hard time doing it.
A USP cannot be ‘cheapest prices,’ ‘quickest delivery,’ or a ‘100% guarantee.’ This will never show your uniqueness.
Tell people how your business is providing a completely different experience from others and achieve the trust of your customers by letting them know what level of comfort they will be able to receive from you. This is what you must display in your blogs.
Step 3: Sales Blending Strategic
The third and final step involves building a strict calendar for your content, and this is the part where sales step in. For every business to grow, it is essential to know its audience. You must understand the ‘sales funnel’ first. You can learn about it through a book named “Smash The Funnel: The Cyclonic Buyer Journey.” In this book, eight “cyclones” are discussed which are present in the customer-centric model.
- Pre-Awareness
- Awareness
- Education
- Consideration
- Evaluation
- Rationalization
- Decision Making
- Ongoing Delivery
Creating content that attracts customers by focusing on all these aspects is necessary.
Wrapping Up
The basic thing to understand when creating a blog strategy is that content is everything, and blogs serve as pillars of content marketing. If your blog has the following elements, it is indeed a successful one:
- Strong SEO
- Qualified Keywords
- Newsletter content
- Fuel for social media
- Quality links
For creating blog strategies, use the above-discussed strategy, and witness your business grow in no time. No matter what the situation is, if you use these three tactics, you will end up having an exceptional and successful blog strategy. Creating a blog strategy that is strong and provides a strong base for your business is indeed a tough job; however, with the right knowledge, you will be able to develop one.
You can also ask for digital marketing agencies to help you with your blog strategy. However, it is crucial to know which agency is reliable and suitable enough for such an important task. You deserve a uniquely designed blog strategy and not the one that digital marketing agencies provide to most of their customers.
Author’s Bio:
Count Miler is a content writer working since past many years. He is now working for leading web design Dubai Company, Digital Gravity. Count Miler is dedicated person who likes to spend his spare time reading books & research related to computers.
