A Guide to Build Your Brand through Website Development
A website plays an important role in brand development. It is the doorway to your success as it casts the very first impression on your potential customers. Once the SEO tips make you visible on the SERPs (Search Engine Result Pages) and the traffic gets diverted to your website, it is the website designing and the content posted on it, which plays an important role in attracting people and motivating them to explore the products and services that you offer. As the website plays a pivotal role in persuading the leads to make a purchase, you should think of hiring a website development company to design your website.
A website development company in India, Pune, Delhi, Mumbai or wherever you decide to hire knows the importance of website designing in making a mark in the digital arena.
Here are a few tips that a good website developer will make use of in designing a good and impactful website.
Understand the Importance of Colours in Branding
Colours are not just for aesthetics but have subconscious associations, which can work as big stimulators. A good designer understands the psychological impact of colours on the users and thus plays with them to make a positive impact. Choosing the right colour palette helps in leaving a positive and lasting impression on the minds of those who visit the website. The colours are chosen to keep in mind the type of products or services you offer to make the right impact. This helps in increasing brand recognition.
Website Should Be Appealing to Casual Visitors Too
A part of the incoming traffic to your website comprises of casual or non-buying visitors who just land on the page to explore it. Making your website appealing to these casual visitors helps in converting them into buyers instantly or in the near future. For this, the website development company in Delhi that you have hired should make use of the secondary call to action buttons.
Making lucrative offers to motivate these casual visitors will motivate them to go for it, which helps in establishing and building your brand. A good designer takes care to ensure that while motivating these casual visitors, the primary customers who are there to make a purchase should not feel neglected. The secondary call to action should not in any way cannibalise the primary call-to-action buttons.
Include Animation to Make the User Experience Memorable
Instead of keeping your website monotonous and boring, try including an element of animation. The visually arresting images used in animation generate interest and engage the users better. The animation also provides a better communicating medium to pass on the desired message more effectively, which in turn establishes your brand in the minds of visitors. But, including the animating features makes the page heavy and thus care should be taken not to include too many of them. The webpage needs to load within 3 seconds else the user will not be there to see the animation that you have incorporated as the patience threshold of a user is just 3 seconds.
A well-thought web designing is important for building your brand through website development. The above tips will help in this endeavour of yours.