What is the only piece of marketing that reaches each and every one of your customers? Your packaging. There is one thing that all your customers have in common, and that is that everyone sees, touches, and uses your product. Therefore, the way the product is presented to your customer in the Christmas boxes is of paramount importance. This is just one of the many reasons why custom packaging is important to your small brand. Whether retail, e-commerce, shipping, or any other way to sell a physical product, your personalized packaging must be aligned with your brand.
You only get a first impression. This first impression is created when your customer physically receives your purchase. Having your product packed in a simple cardboard box makes the whole brand experience cheaper for your customer. RSF Packaging’s Custom boxes give you, the seller, and the opportunity to surprise and delight your customers from the moment they see that your package has arrived. With a packaging that reflects the image of your brand shows you made an extra effort and take care of your brand. This shows that you care about your product and your customer experience.
Do you think other customers remember the name of the company you bought the product from? Probably not. But remember the cosmetics you bought yourself because the box itself said hello when you opened it. Of course, I do. Not only do they remember the purchase, they remember the products, the brand, and the packaging.
Catches the customer’s attention:
When the packaging you deliver to eye level with your brand, creates a harmonious experience. Today, with so much competition in almost every industry, your product experience is one thing that can help you stand out in the crowd. From the moment your customer puts his eyes on his branded box, he is sure that he has made the right decision. This is not only surprising when it comes to not only satisfying your customers for the first time but turning them into repeat buyers.
Choose environment-friendly packaging:
The unique points of sale of your brand distinguish it from the competition. Today, with the environment in its condition, more and more small brands are taking on larger brands and are characterized by being environmentally friendly. Sustainable packaging plays an important role here. If your brand has a similar moral, the use of sustainable and ethical product packaging is, in itself, a unique selling point. You can draw attention to your packaging and show that it is also based on the same principles on which your brand is based.
Perfect advertising tool:
No one needs to be told the role that social networks play in retail, online, and offline. As you strive to create a complete shopping experience for your customer, be prepared to get user-generated content posted on social media. It is influential marketing is an excellent way to launch your product in front of a lot of dedicated buyers.
As you have seen, there is more to the brand than just putting the logo on your product. Whether you are in retail, e-commerce, or both, the packaging is an experience that begins at the beginning of the process. Finish this experience with a branded retail bag and a custom band.
The packaging is not only a box:
Do you want to use a custom packaging other than a box? Consider a poly mailbag. If your packaging is a large part of your product, use a polyethylene bag to protect it during shipping.
A big problem faced by e-commerce retailers is that they sell other brands. For example, if you resell shoes, your customer will have a hard time remembering your brand name when you buy Nike. He throws his shoe box into a branded mailbag, and his logo is the first thing his customer sees. Unlike your traditional envelope, you don’t need to lick a polyethylene bag to seal it. A self-adhesive strip means your product is safe during shipping.
