Digital marketing has completely revolutionised the world of marketing. Its components like SEO, content marketing, social media marketing, etc have transformed the way brands, both big and small, communicate. The traditional one-way communication world of billboards, TV Ads, etc, just don’t fully cut it for your brand anymore. They have to be aided, if not replaced, by the highly personalised two-way communication world of digital marketing.
Personalisation, better conversion rates, better reach, etc are just a few among the plethora of benefits digital marketing offers. With so many advantages, elements like SEO, content marketing, etc are becoming obvious inclusions in one’s marketing mix. Hence, as a brand, it makes sense to be well aware of the trends that define this mode of marketing.
Below are some of these major trends. And, they remain relevant irrespective of whether you are a small or large brand. And also, irrespective of whether you are opting for digital marketing in London or even abroad.
1. Artificial Intelligence (AI):
One of the most important trends pertains to the rapid advancement in artificial intelligence and machine learning (ML). Incorporating AI or ML can drastically improve the way a brand engages with the clients. They can be used to analyse customer data and subsequently make accurate predictions about future behaviour and buying patterns. This can greatly enable brands in making more data-driven choices.
2. Voice Search:
Another major trend is that of Voice search. Voice search tools like Alexa, Cortana, Siri, etc are becoming everyday household occurrences now. The way a person searches through voice search is completely different from a written search. So, the content a brand produces should not only be written search friendly but also voice search-friendly. This, therefore, greatly helps in increasing one’s visibility.
3. Chatbots:
With studies indicating chatbots to help businesses save billions, it is natural that this trend is of utmost importance. Chatbots are AI-based tools that can effectively interact with your clients or potential leads. Their advantages stem from the fact that they are available at any time and can provide fairly accurate responses quickly. They also help in preventing the costs that might be incurred in hiring additional customer response personnel.
4. Personalization:
Nowadays a large number of brands are vying for consumer eyeballs. In such a cluttered scenario, there are hordes of advertisements, both online and offline, that people encounter daily. Hence, standing out from other brands is becoming increasingly tough. This is where personalization comes in. Gathering data to understand the different client requirements and then delivering personalized content is the way forward for brands.
The above list covers some of the major trends that define and will continue to define digital marketing. Other important trends that go hand in hand are influencer marketing, visual search, etc.
We at Regency have a diverse branding and designing experience across a range of clients. So, do contact us if you are seeking a trusted partner for digital marketing in London or even outside London.
