Web Development : In case you are getting website traffic consistently, but failing to turn those visitors into actual customers, then the main problem might be your bounce rate. Bounce rate can be defined as the rate through which your website visitors ‘bounce off’ or leave the website before getting converted. When it comes to digital marketing, your website is the most significant component for the same – which is why a poor bounce rate can make your other digital marketing efforts obsolete.

It should be remembered that high bounce rates can happen due to several reasons such as outdated aesthetics, confusing website layouts and also slow load times. Therefore, with the help of a web development company in the UK, we’ll be addressing all of these issues in detail – so that you can maximise your conversions and reduce the bounce rates.

Major Web Development Tips For Improving Your Bounce Rates

1. Make Your Website Load Faster By Decluttering It

One of the first and major tips that you should follow is to improve your website’s loading speed times. It’s important that your website should ideally load within three seconds, with the help of a website development company in UK, otherwise you’ll be losing out on valuable customers. The following are some of the ways through which you can perform the same:

  • Lessen down the size of the image files.
  • Avoid any plug-ins that you don’t require.
  • Optimise your website’s code.
  • Use a good web hosting service.

It has been studied and found that even a one-second delay can lead to 11 per cent lower page views, 7 per cent fewer conversions and 16 per cent reduction in overall customer satisfaction. Furthermore, it has been reported that 64 per cent of customers claimed that they will take their business elsewhere if the website’s page doesn’t load faster.

2. Website Should Be Optimised For Conversions

Optimising your website means making it simpler for your customers/visitors to go from the home page to the other pages easily. If there is any confusion in-between the process, it can tempt your upcoming or future customers to not log-in into your website.

If you can map out the user’s journey from the homepage to the end-point, then it can do wonders for your bounce rates. You can test it out yourself along with the help of the best web development company in UK – so that you can make the method effortless. Moreover, conversion buttons should have clean call-to-action (CTA) – such as contact us, shop now or add to cart. If the CTA buttons are too vague, your customers will face a brick wall.

In an ideal scenario, your customers should be able to get what they want through your website with the fewest clicks possible – by using top web development companies in UK.

3. Social Share Buttons Should Be Included

If you have a blog on your website, then every blog post should feature social share buttons. This will help your readers to share your blogs without even leaving your website. Such a tactic can help you promote brand awareness and thereby reduce the bounce rate.

Having such buttons would also be a reminder for visitors that they can quickly share your content – ultimately encouraging the spread of word of mouth. The more people that will follow your social links back to your website, the better it will be – with the help of the best e-commerce website development in UK services.

4. Use Website Colours Effectively

If your visitors cannot see your content properly, they won’t be able to read as well. Always ensure that the text on your website is in such a colour that it contrasts from the background. There’s a reason why books are written with black inks on white papers.

If you want to play with different colours, that’s fine – but you need to make sure that the colours you use should make sense together – with the help of the best web development company in UK. Always stick to colours that easily complement each other and readability would be a breeze. Also, you need to ensure that your website colour matches your relevant brand image/logo.