Choosing the right web hosting service provider is critical for your website’s success. For that, you will have to do a lot of research. Whether you have to read reviews or join communities where you can get the right user feedback, it is important to do your due diligence before choosing a web hosting provider.

There are many web hosting providers which offer similar services and make tall claims, making it tough for businesses to choose the right web hosting for their business. The best way to make the right decision is to read online reviews. Just like web hosting providers, there are a lot of web hosting review websites. One of the biggest challenges on these websites is the authenticity of information.

In fact, it is almost impossible for a normal user to differentiate between real and fake reviews. As a result, users reading reviews on these websites can easily lose their way and consider a fake review as real review. What’s even worse is the fact that they can end up making the wrong decision and choose a wrong web hosting provider for hosting their business website.

If you end up making the wrong decisions, here are some of the consequences that your business might have to face and how it will impact your overall business.

  • Poor User Experience
  • Little to no security
  • High Downtime
  • Higher Cost

Poor User Experience

One of the biggest downsides of choosing a wrong hosting provider because of bad reviews is that you get poor performance. This means that your website will take ages to load and deliver a poor user experience. Users accessing your website will have to wait long for it to load and even when it is fully loaded up, it won’t be as responsive to user inputs as it should be. 

This will leave a bad taste in the user’s mouth and might even deter many users from visiting your website again or even worse exploring your website further. As a result, your bounce rate will increase and your website conversion rate will drop drastically. With little to no conversion, your revenue will take a hit too. As a business, you don’t want your users abandoning your website due to poor user experience. In fact, you should give them a great user experience, which could persuade them to return to your website from time to time.

Little to No Security

Cloudways reviews cover different aspects about web hosting providers but security is not one of them most of the time. If you have chosen a web hosting provider after reading a web hosting review that does not talk about security, you will lose on key security features which are critical to keep your website safe and running.

Always choose a web hosting provider that offers round the clock security monitoring and security features like DDoS protection. Moreover, you should look for features such as data backup and restore when choosing a web hosting service. You don’t want to be losing your data in cases of a disaster.

High Downtime

Even though most hosting providers promise high uptime but only few manage to back their tail claims about high uptime. If you have been misled by a bad review and tricked into choosing a web hosting provider that fails to deliver on their promises about uptime, your website might face downtime and in some cases, these downtime can be very long. This means that your website will become inaccessible to the user. Depending on the nature of your business, this downtime can lead to a small or big loss in revenue. For an online store selling products, a downtime of a few hours can translate into thousands of dollars in lost sales. 

Higher Cost

Probably the worst part about choosing a wrong hosting provider due to fake reviews is that you might think that you have secured the best deal and might be saving a few extra bucks in the process. In reality, the losses you will incur due to poor performance, high downtime can more than make up for the low price. Even if the web hosting provider is quoting a low price, that does not mean you should sign on the dotted line immediately. You should decide whether it is delivering the value or not. If the answer is no, you might still be paying more for what you are getting.


How To Pick Real Reviews?

Some web hosting review websites let you search reviews by price, bandwidth, disk space and more. Use this feature if it is available to read relevant reviews. Read in depth reviews because they cover everything about hosting providers, which will make your decision easier. Try contacting the reviewer in person and inquire about their experience with the web hosting provider. Always take everything the reviews take with a pinch of salt. Don’t believe in everything the reviews say.