User-generated content is conceivable essential in any of the industry for its brand marketing. People easily connect with the feedback from real-life happy customers and the authenticity which they display. Like any other industry, UGC maintains great importance in the fashion industry as well.
Now you may be thinking of how user-generated content can be beneficial in the fashion marketing industry? It may happen that many-a-times the genuineness from the fashion industry is missing because of the photoshopped models. Also, the brands use paid testimonials from celebrities and influencers to attract consumers.
The nature of user-generated content is to deliver authenticity and reliability to potential customers. Thus, real-life customers wearing brand clothes and appreciating it will make the intended audience relate. This, as a result, will make them feel more confident about the brand.
Brief Introduction About Shoppable UGC
For any modern eCommerce business, shoppable user-generated content is of great priority. User-generated content helps to drive trust among the potential buyers, generate organic traffic to your website, and keep your brand homepage updated. UGC is the best way by which online retailers can enhance their overall performance and lessen the bounce rates.
An essential benefit of shoppable user-generated content is it enlightens your brand and secures a certain amount of social proof to it. The main idea behind social proof is that it lets potential customers trust the people they know and love.
Visual commerce can help you turn your user-generated content into Shoppable UGC through which you can leverage these benefits.
Advantages of Shoppable UGC for Fashion Brands
User-generated content is a powerful tool for the fashion industry. Thus shoppable UGC offers a lot of benefits to the fashion brands. Here are a few of them mentioned, have a look and gain a piece of knowledge about it-
Raise Trustworthiness
User-generated content has a bigger influence on customers than branded content. These UGC can be of diverse types such as blog posts, social media posts, forum posts, product reviews, and several others. Consumers so trust one another.
Therefore, more than 85% of the consumers perceive user-generated content more powerful and authoritative than videos or photos of the brand. Thus shoppable UGC helps to bring trustworthiness among the clients.
Promote Sales and Conversion
Majority of the fashion brands make use of user-generated content in their marketing campaigns intending to expand their sales and revenue. This is a solid strategy, and an ideal solution as shoppable UGC for the fashion industry is a direct influencer to boost conversion rates and revenue generation.
With shoppable UGC, the conversions enlarge by up to 60% this implies the visitors staying time of your website is increased. Also, people trust real-customers. Therefore they discover shoppable user-generated content more powerful than any branded content.
Free Approach to the Original Content
Being a fashion brand, it involves a huge investment of money, time, and efforts for creating valuable content for your brand. These expenses can include hiring models, locations, professional fashion photographers, and many others.
It increases the investment, which, as a result, leads to a negative impact on the revenue of the brand. However, with shoppable user-generated content, you have an easy approach to a divergent hub of free, original, and powerful content that you can easily curate from social media. Besides, you can also leverage it for your brand marketing campaigns.
Attract New Customers
Shoppable user-generated content can become an actual client magnet. For the reason that 45% of the customers look for inspiration once a day or more from visual user-generated content. Therefore, in this sense, Instagram has rapidly transformed into a social platform where customers can find new brands.
In addition, they can also shop for them with a single tap on their devices. Thus shoppable UGC is an inspiration to drive and engage more customers to eCommerce.
Brand and User Engagement
Fashion brands center around expanding user engagement, which can be possibly done in two different ways, first with where the clients who are making user-generated content for fashion brands are occupied with content creation and are as of now the client of the brand.
Whereas the others are those who come across this positive user-generated content for fashion brands, which builds trust towards the brand, urges them to connect further, and explore the results of the brand. Indeed, even the realities express that UGC builds commitment by over 90% with UGC social ads getting multiple times a more active click-through rate.
Summing Up
With the use of social media, it transforms ordinary people into curators and publishers. Thus the thin line between brands and their customers is starting to break down. Young people nowadays are making more use of visual social media platforms like Facebook, Instagram, Pinterest, Tumblr, and many others.
Thus it makes good sense for the brands to utilize this content for exhibiting their products and build a powerful connection with their true fans. Also, there are various social media aggregator tools available that help to discover valuable user-generated content and curate it into a feed. Thus this is an easy and cost-effective method to promote your brand or product.
