With millions of online stores across the globe, the eCommerce arena has become immensely competitive than ever. There will be many eCommerce websites selling the same products/services as of you but are performing better than you. SEO helps you outperform such a vast competition. Even though you are selling something unique, you will require optimizing your website to improve its online visibility. This means SEO is crucial for every eCommerce business, especially for the new and small ones.
However, SEO requires in-depth knowledge of search engine algorithms and the latest tools and techniques. Thereby hiring an eCommerce SEO agency is always an intelligent choice. With the help of one of the best SEO agencies, you can improve visibility, credibility, traffic, and sales for your eCommerce site.
But how would you find the best one? Seems challenging, right?
Here is a quick guide that will make things easier for you. We have listed some crucial steps that every eCommerce business needs to follow to hire the right SEO agency.
Prepare a List of Options
The first step is to look for all the possible options and make a list. This will simplify your further process. Your first preference will, of course, be to Google. You can use queries like “best SEO agencies”, “best SEO agencies + your region”, and so on. Another way, you can ask for recommendations from your peers, friends or colleagues or find out which SEO agencies your competitors have hired.
Do a Quick Assessment
Now you have enough recommendations from Google or other means and have a list prepared. Your next move will be to evaluate the overall aspects of every agency on your list. This may include reviews, experience, testimonials, prices, services, and so on.
You can go through the agency’s website to check their services, team, case studies, and testimonials. Know if the agency offers all-important on-page and off-page SEO services such as content optimization, Meta tag optimization, Image optimization and alt tags, mobile optimization, link building, etc. Also, check for the reviews of the services of particular agencies on Google and other platforms like GoodFirms.
Interview
Of course, you can’t trust everything that SEO agencies mention on websites. Thus, it is essential to communicate with the agency directly. Your next step is to have a face-to-face or telephonic meeting with the few agencies that you find best for your eCommerce SEO needs. Ensure to ask all the important questions and have solved your doubts during the interview or meeting. Here is a list of most important question you need to ask an SEO agency,
How much experience do they have?
Experience is one of the crucial aspects when looking for an SEO agency. Agencies with less or no experience may not be able to bring desired results for your eCommerce store. Thus, make sure to choose an agency that has enough experience in handling eCommerce SEO.
What is your SEO process? Can you give a summary of it?
There are multiple SEO strategies to approach and refine your eCommerce website to top search engine rankings and drive traffic. You must confirm if the agency follows the standard and best SEO practices. Ask the agency to summaries the common cornerstones to their strategies. You can also provide them with a practical example and let their team respond with their tricks and tips for better site performance. An eCommerce SEO agency should be able to explain their full range of Internet marketing and SEO expertise.
What makes you better than other SEO companies?
Getting the answer to this question from the agency itself can help you make the right decision. Let them tell you their valuable qualities and services. The way they describe their methods and experience will help you a lot, as they will be pitching themselves to you. Their answers will give you an initial idea about their depth of SEO knowledge and quality of services. You can observe how they are explaining their services, and analyze familiarity and skill level with the latest search engine practices.
How do you measure results?
From keyword rankings to bounce rate, numerous metrics can show the impact of SEO campaigns. An SEO agency should be able to measure all such metrics using proper tools and techniques. Ask the agency if they use tools other than Google Analytics to measure the results of SEO campaigns.
What problems do you find on our eCommerce site?
A site audit is a first step in building informed SEO strategies. The better the agency can analyze your site, the better SEO strategies it will be offering. Thus, ask an agency to evaluate your site and depict the problems. Their honest assessment of design, usability, and content of your eCommerce site can provide a rough idea about your working relationship with them.
How will the reporting be?
An SEO agency should provide you with frequent reports of SEO campaigns. Ask the agency how often they send reports and in what form. With regular reporting, you get an idea of the improvement of your eCommerce site, and it’s performance on search engines.
Do you follow the latest SEO trends and algorithm changes?
As search engines, especially Google, keep changing their algorithms, the SEO strategies need to be optimized accordingly. An SEO agency should keep up with all changes in algorithms and some latest SEO trends to get your eCommerce site a competitive edge.
What SEO tools do you use?
The SEO tools and techniques can impact the overall success of the SEO campaign. An SEO agency should use appropriate and advanced tools to diagnose your eCommerce site, assess competitors’ success, check backlinking practices, and more.
Can you provide a list of case studies and references?
Any established SEO agency should be able to provide you with several testimonials or case studies that display their past work. If they can provide you with the same, you have a precise idea of their credibility and proficiency.
How much do you charge for eCommerce SEO?
Last but not least, you must clear all doubts regarding the pricing structure of the SEO agency. Know how much they charge for different SEO services and how they receive payment.
Make a Final Decision!
After interviewing a few guaranteed seo uk agencies one by one, you will narrow down your list and will have a few best options to choose from. On this stage, you have to think carefully, listen to your instincts, and accordingly make a final choice. Ensure to choose the SEO agency that satisfies all your requirements, suits your budget, and best fit for your eCommerce business goals.
