Do you think that website speed is not an important factor? You need to think again. As per a study report, it has been revealed that even a single second of delay in the overall page load time could result in:

  • 11 percent reduced page views
  • 16 percent decrease in the overall customer satisfaction
  • 7 percent loss in the overall conversions

A few extra seconds with respect to page load can have a major impact on the website’s ability to engage with customers while improving sales.

How Website Speed Influences Conversions?

Slow-loading websites are known to kill conversions. It was observed in a study that around 47 percent of customers expected the page to load within one to two seconds. Moreover, it was also observed that 49 percent of them would leave the website if it takes more than 3 seconds to load.

In case your website is taking more than 3 seconds to load, you will end up losing almost half of the online visitors before they would arrive at your site. This is the reason you should aim at optimizing the website speed factor by taking reliable SEO services in Dubai from the experts.

Effective Tips to Improve Page Speed

Page speed can be defined as the measure of how fast content is going to load on the given web page. Just like site speed, page speed is also an important factor when it comes to improving the overall user experience. If you wish to optimize page speed for your website, here are some useful ways:

  • Ensure Compression: You can make use of some software application to ensure file compression. This will help in reducing the overall size of your HTML, CSS, and JavaScript files that might be large than 150 bytes.

 

  • Minimize HTML, CSS, and JavaScript: When you tend to optimize the code (by removing commas, spaces, and other not relevant characters), you can look forward to dramatically increasing the overall page speed. At the same time, it is also recommended to remove unused code, formatting, and code comments.

 

  • Reduce Redirects: Every time a page will be redirecting to another web page, the visitors have to face additional time in waiting for the respective HTTP request. Each of the additional redirects is known to slow down the overall speed of page loading.

 

  • Remove JavaScript Delivering Render-blocking: Browsers are required to construct a DOM tree through HTML parsing before rendering a page. If the browser would encounter a script during the given process, it is expected to stop & execute the same before continuing.

 

  • Utilize Browser Caching: Browser cache is known to include a lot of information –featuring JavaScript files, stylesheets, images, and other types of files. It ensures that when a visitor would come back to the website, the browser is not required to reload the entire page.

 

There are several ways in which you can optimize the site as well as page speed. Hire reliable digital marketing and SEO services in Dubai for optimum results.