Would you like to start a blog to earn? Here is what you can get from your online magazine and with what strategies.
How to make money with a blog is one of the crucial questions that generally arises those who intend to open an online magazine or those who already own one and intend to make the most of it. Obviously, this depends on how a person is able to manage their online presence based on this particular form of communication. Let’s now discover the ad hoc strategies and techniques that allow you to make money with a blog.
What is a blog?
We start, first of all, from the concept of blog. The original meaning of this word derives from “web-log” and, initially, it indicated an “online diary”. Over time, from a means of individual expression or organization of personal passions, the blog has taken on an increasingly important role as a means of circulation of ideas, experiences and information on the most diverse specific sectors.
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The concept of interactivity is what characterizes it compared to read-only websites: users of a blog, in fact, have an incentive to read posts and generate comments. A blog then generally presents a content organization structured into categories, tags and dates.
How to make money with a blog
It is very difficult to define a priori how much you earn with a blog or, better to say, how much you can earn with a blog. The techniques in this regard, in fact, are manifold.
How to make money with a blog: announcements and sponsorships
Often, the first choice of those who think about the possibility of making money with a blog falls on advertisements and sponsorships to be included in posts and pages.
To dominate is the advertising banner service offered by Google, that is Google Adsense . Through it you can place advertisements on your blog, earning in relation to the number of impressions of the advertisement or clicks on the ads.
The spread of adblocks , i.e. those services that allow users to block the advertisements contained on web pages, however, affects part of the effectiveness in terms of profitability of the ads, complicating the possibility of earning using this technique.
How to make money with a blog: affiliations
L ‘ affiliation marketing is another technique that allows you to earn money with a blog. The principle behind it is the possibility of obtaining a percentage of earnings on each sale generated through links to external products included in the blog.
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This depends on various factors, starting from the quality of the contents present in it up to the volume of traffic, passing through the type of products promoted and the affiliate programs.
How to make money with a blog: inbound marketing
As already mentioned, the possibility of making money with your blog is inevitably connected also and above all to the authoritativeness of the blog itself.
A blog is an important tool available for demonstrating your competence and building trust in the eyes of the reader (and potential customer). The blog, on a practical level, works as a magnet capable of attracting visitors who, following the fundamental steps of inbound marketing , will then have to be converted into contacts and transformed into actual customers able to guarantee a profit.
The care of the contents present on the blog is essential to be accredited as a qualified person to talk about that particular topic with which the blog is concerned and, therefore, to attract visitors. Equally important is to provide a call to action for them, so as to direct them to the landing page and, from there, transform them into contacts to “feed” with offers that can convince them to become customers (proposing, for example, a guide or a course).
