An rise in buyers has been noted, but there are still more sellers. Over 9000 new NZ e-commerce stores have begun operations in 2020 alone. This is from the Association for NZ Ecommerce. In the first 6 months of 2020, 170,000 adult New Zealanders bought from e-commerce stores for the first time from another report by NZ post. Demand for online shopping has increased dramatically since 2020. The ease of online shopping was discovered during the coronavirus-induced lockdown of the rest of the NZ population. Also during level 4, e-commerce traffic went through the roof when only important goods were being sold.
Why does SEO matter on an e-commerce website?
On Google, about 44 percent of users begin their online shopping journey. This is a large number which should not be overlooked. The most important factor for growing eCommerce store sales is not getting the best website or product, but the ability to drive relevant traffic to your eCommerce website. This is where we can support your company with eCommerce SEO. The most famous e-commerce platforms in New Zealand and how they are influenced by SEO:
SEO for Stores in BigCommerce
BigCommerce is a top e-commerce platform that enables you to create an online shop for a monthly fee with thousands of items. Most tools are built in, reducing the need to use external software. There is a special panel for SEO in the BigCommerce backend that lets you cover the basics.
The SEO features of BigCommerce are very versatile and simple to use but they come with their own collection of defects like any other platform. The redirect feature does not allow you to effectively manipulate multiple redirects, and the standard BigCommerce-generated sitemap can not be manipulated to better fit businesses at the enterprise level.
SEO for Stores Shopify
Shopify is another small to medium enterprise e-commerce platform that enables you to create an online shop for a monthly charge. Shopify is perfect for SEO, quick to use and almost all the bases are covered.
Shopify SEO’s key drawbacks are that they don’t allow you to modify your e-commerce store architecture. This can be a challenge for medium to larger e-commerce stores that need a particular framework to fit with their business.
SEO for Shops on WordPress
WordPress is a free site that can be used by any company/blog and is not exclusive to eCommerce. WooCommerce is the most common way of managing a WordPress e-commerce shop, an open-source e-commerce plugin. WordPress is out of the box SEO friendly and can be manipulated in any way to achieve the result necessary. The greatest flaw with WordPress is that the website has so many hands involved. Too many third-party plugins that can split and build security vulnerabilities during updates. These plugins, which can slow down the website, appear to bloat the website with HTTP requests.
