Your marketing proposal determines if you are going to win over customers. Here is the ultimate guide to writing a killer marketing proposal.

Your marketing proposals are absolutely crucial to your agency’s success. The difference between a well-written proposal and a poor one can make or break your pitch to the client, and could easily mean the difference between a successful agency with many clients and a no-name business struggling for cash flow.

Clearly, it’s in your best interest to know how to write a killer marketing proposal. But if you don’t know how to get started doing that, then you’re in the right place. In this article, we’ll go over the essentials that you need to know as you embark on a proposal-writing journey.

Know Your Audience

The first thing to remember is that you need to know your audience. Do extensive research on the client before you even begin putting pen to paper. By doing this research, you’ll have a much better idea of the problems that your client faces in their industry and how your business can solve those problems with a solid marketing strategy.

Your clients will be able to tell how much research you’ve done on their company when you send your proposal to them. If they can see that you took the time and effort to get to know their services and their market positioning, then they’ll feel much more comfortable trusting you with the marketing contract.

Follow a Natural Problem-Solution Logic

Remember that any kind of business proposal is all about problems and solutions. A company has a problem, so it requests proposals for other businesses that can fix said problem.

Your proposal should reflect your understanding that the client needs a problem solved. In your own words, restate the issue that the company is facing. Then, for each facet of the problem, detail the solution that your company will provide. Use numbers whenever appropriate to lend weight to your proposal and make it seem more tangible.

Identify What Sets You Apart

Remember that you may not be the only company submitting a proposal for this contract. Thus, you need to focus on standing out in some way from your competition. If you have any competitive advantages, now is the time to highlight them.

Make the Proposal Visually Appealing

Last but not least, make sure that you’re leveraging visually appealing proposal templates as you build this document. You want your proposal to be visually appealing — your prospective client should want to read.

Ensure that the formatting is clean, simple, and pleasing to the eye. That way, your client can focus on what’s important: the solution that you are providing, while also being assured in your credibility and ability to deliver solid marketing materials.

How to Write a Killer Marketing Proposal, Made Simple

There you have it — with this quick and easy guide to writing a marketing proposal under your belt, you’re far better equipped to start raking in new clients with killer proposals that set you head and shoulders above the competition.

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