Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact:
Magento has around 1.9% of the CMS market share
Merchants using Magento grow 3 times faster, on average
Magento powers 1.2% of the Internet, which accounts for 12% of all e-commerce sites
However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO. If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO.
Quick note: As of June 2020, Magento will drop support for Magento 1, so it’s a good idea to upgrade to Magento 2 now.
1) ReloadSEO
The most obvious advantage of ReloadSEO is the intuitive dashboard that lets you analyze your SEO metrics as they continue to change:
Top Features of ReloadSEO:
This plugin displays the number of user sessions, sales, total number of transactions, which items have performed well and by what percent, pages that have been visited most often, most useful keywords, and much more.
ReloadSEO uses data it obtains from the backend as well as Google Analytics to show a precise snapshot of your e-commerce store.
It allows you to monitor your site rankings over time and check how you have fared against competitors on keywords.
It lets you find the estimated cost of using more relevant keywords.
It helps to optimize the on-page content quickly and effectively.
Price:
Starter Plan: $59 monthly – Allows the user to track 30 keywords and synchronize 1,000 SKU.
Business Plan: $99 monthly – Allows the user to track 150 keywords and synchronize 5,000 SKU.
Professional Plan: $149 monthly – Allows the user to track 400 keywords and synchronize 15,000 SKU
An annual subscription provides a 20% discount.
What Users Love Most about ReloadSEO:
The content can be optimized directly from ReloadSEO without modifying the web page.
Definite improvement in the overall ranking.
Easy to use and extremely accurate.
Monitors nearly every imaginable SEO parameter.
Discover and fix dead links quickly.
Related Content:
Why You Should Use Long-Tail Keywords in Your SEO Campaign
2) SEO Suite Ultimate
Compatible with most versions of Magento 2, SEO Suite Ultimate aims to be an all-in-one extension for your e-commerce store:
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Top Features of SEO Suite Ultimate:
This plugin provides you with the best templates that are suitable for all of your on-page optimization strategies, such as adding meta descriptions, alt-text and headers.
Built to make crawling and indexing easier for search bots, you can generate and add sitemaps in both XML and HTML with one click.
All internal pages that relate to each other are automatically linked. High-quality external links are also added.
You can create rich snippets to make the page more user-friendly and stand out from the competition in search page results. It is also fully GDPR compliant.
Manage SEO activities in a hassle-free manner. Remove dead links, set up redirect pages and add SEO rich text from the console.
Price:
Community Edition is priced at $299.
Enterprise Edition is priced at $598.
Professional installation is $69.
Priority support is $99.
Advanced SEO configurations is an additional $299.
The complete version of Enterprise Edition with these add-ons is $1,065.
What Users Love Most about SEO Suite Ultimate:
Ease of use
Timely onsite assistance
Guaranteed SEO results with the $299 SEO configuration add-on
Superb templates that are well optimized
Related Content:
9 Effective SEO Techniques to Drive Organic Traffic
3) SEO Friendly Images
SEO Friendly Images lets you optimize your images in an easy manner.
While Google bots can crawl and index text very effectively, they strike out when it comes to images. But a good description and file name can help Google understand what the image is about.
Instead of uploading an image of, say, a daffodil with the title IMG_2908, it is better to title it Yellow_Daffodils. This helps Google understand the image in a better manner and, thus, boosts your SEO.
This plugin will automatically rename your images to the full, SEO-friendly name of the product, so if you want to attract more customers to your site using Google Images, this plugin is a great option:
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Top Features of SEO Friendly Images:
SEO Friendly Images is easy to install with one click.
The images are automatically renamed with more descriptive names.
It does not alter other attributes of the original image.
Available for Community Edition 2.0, 2.1, 2.2, 2.3.
Price:
SEO Friendly Images is priced at $25.
Optional installation is $29.
What Users Love Most about SEO Friendly Images:
Using SEO Friendly Images results in a boost for page rankings. Most stores have hundreds of images, and naming them appropriately improves your overall organic presence.
SEO Friendly Images integrates smoothly and does not hamper the functioning of the store at all. The site continues to work without any lag, and there is no interference with the back end Content Management System.
Easily affordable and without any recurring fee.
Troubleshooting available by email and issues are resolved quickly by the Magento user community.
Related Content:
Overlooked SEO: Optimizing Images and Video For Search
4) Improved Layered Navigation
Navigation is one of the crucial factors that directly impacts the SEO of your site, and Improved Layered Navigation helps improve user experience by allowing people to browse your site in a much easier manner:
