Everyone wants to rank on top of every search engine result page. With millions of searches being performed every minute, you can be sure that staying on top pays off. Although there is no confirmation on what works and what doesn’t for ranking algorithms, we can consider the current ranking websites to see what’s working.

Bear in mind that these factors change every now and then. Still, the ranking websites often have something for you to work with. In addition to this, considering the recommendations from experts and pioneers of SEO can help us identify common tactics. Whether it’s Dubai SEO that’s taking the top or a firm from the USA, the websites must be doing something right in order to stay on top.

So, let’s take a look at the important SEO ranking factors you should know:

Website Optimization

Starting from the speed of the webpage, you need to optimize your website in order to rank. Optimizing your website means to make sure that the size of the web pages and everything on them is as low as possible. Furthermore, you need to make sure that the parsing of the packages along with the HTML and CSS files are optimized to meet the requirements of various metrics that measure speed.

Ultimately, if your website doesn’t fully load in at least 5 seconds, you’re doing something wrong. This is an example of a website that is not likely to rank. That is because Google makes sure that its users are provided with the best results. A website that doesn’t open soon will be closed and the user will move on to the next result.

Keyword Targeting

One of the most common things most optimizers are engaging in is the targeting of highly competitive keywords. This is something that backfires a lot and people realize that it’s going to take a lot of time and effort to beat the competition. However, the smart way to go about this is to target long-tail keywords and most of all, adapt to the innovation of voice searches. The concept of performing voice searches is picking up the trend these days but sadly, not a lot of people are going for it. Those who are can vouch for the benefits of optimizing your website to target long-tail and voice search keywords.

UI/UX and Internal Linking

In addition to this, you will need to make sure that your website has everything in the right order. That means that the structure should be top-notch and the user experience is nothing less than perfect. Whether you’re providing transaction details or general information, it should be displayed in a manner that makes it impossible for the user to leave. For this, you’ll need to make your website interactive and engaging enough to attract and entertain the user for long durations. Furthermore, the best strategy in terms of SEO is to make the user navigate through your website. Well-placed internal links will do that for you. These links should be extremely useful and of the essence for the user. Ultimately, if they continue to navigate through your website and keep interacting, it will decrease your bounce rate.


The key to making sure that the user finds your website useful enough to stay is to provide the best content possible. To do this, firstly, you need to provide unique and creative content that is not plagiarized. Plagiarism is of many types. In fact, contemporary plagiarism-checking tools can even pick up on paraphrased or rephrased sentences as well. Make use of those to ensure uniqueness and creativity. Next and most importantly, your content should fulfil the search intent of the user. Whether you’re looking to make the user purchase something, click on a link or just read on through, the content should ensure that the user performs these actions.

An example of how this can work is the featured snippet section that is displayed on the search engine result page. Only a preview of your content is given to the user with the answer for their searched query. Although this seems like a bad idea to give everything right away to the user, that’s just how Google ensures great user experience. To make the user click on your link and visit your website, you need to provide the right answer which is just enough to satisfy the user’s curiosity. Once they understand that your website is where they’ll find the answer, you’re good to go. Some people try giving the answer in a few words but they make it look like it’s just the tip of the iceberg. This piques the user’s interest and they inevitably come on to your website to scroll on through.

It’s important for you to rank your business website in order to receive impressions, views, leads and sales. Try hiring a digital marketing agency in Dubai to make sure that you’re doing everything right. They’ll help you beat the competition.