More than 170 million people worldwide use the internet, and over half a million prefer to use Digital Marketing for promotions, advertisements and finally sales. So, this tutorial on digital marketing will help you understand the concept in depth.


The term Marketing is not just about advertising and promotion. It is a complex concept where you send the right message over the right medium to the right person. Now, talking about Digital Marketing, it promotes your business through digital channels such as the internet, website, email and much more.

Digital Marketing

Digital Marketing has been around us from the very start. It began in the year 1970 when Ray Thomlinson, a pioneer programmer, implemented the first email program on the ARPANET system. There has been a dramatic development in the Digital Marketing market since then. Digital marketing is now becoming quite common due to an increase in internet users, mobile phone users and consumption of digital content.

So, you can bring that across as well. Digital Marketing encompasses all marketing efforts to promote your product or software using electronic devices or primarily the internet. To connect with current and prospective customers, it leverages online marketing tactics such as search marketing, email marketing, content marketing, social media marketing, and mobile marketing.

From small-scale to large-scale business operators use Digital Marketing to promote, build product awareness, generate leads and sell the product. The ultimatum is for both the supplier and the customer to benefit.

Now that you have understood the basics of Digital Marketing, let’s move on and understand the components or sometimes referred to as the Digital Marketing channels or types.

Digital Marketing Tutorial: Digital Marketing Elements

Before you can actually start the selection process to identify the best Digital Marketing solutions, first you need to know and be comfortable with the different channels accessible.

Search Engine Optimization (SEO)

Nearly everyone who uses the internet is familiar and uses search engines to search for anything that is promising and worth looking for. In reality, up to 93 percent of online experiences that happen to people usually start with a search engine.

Essentially, SEO is the method of optimizing the web site’s material, technological set-up, and scope, so that your sites show at the top of a search engine report for similar keywords. The goal is to attract visitors to your website as they look for your business-related products or your SEO services. And to attract visitors to your site you will need the best SEO services in Karachi.

Content optimizing

The keyword plays an important part in creating better content. This is basically the development of a list of targeted search terms related to your customer base and segment of the market.

Website Analysis helps determine how well you’re positioned for search engines when analyzing visible text and code.

Keyword research

Keywords are the focused set of subjects to which the customer base applies. Do review competitive lists and other relevant sources in the industry. Test how many websites search for each keyword, too. Prioritize keywords and expressions, composite, individual, and incorrect words.

Google Ranking often plays a significant role in building links and identifying potential leads. Every month check for your content to see exactly where it is positioned.

Furthermore, you can create a proper title, keyword-based titles support set style and course of the page for your keywords.

Meta Description or Meta tags help to give the reader the essence of what the article is all about.