What are the leading SEO trends in 2020? 

Without delay, here are the different SEO trends in 2020 with which you will have to deal for your site to improve or at least maintain its positioning in the search engines. Content is king more than ever. If there was a time when the density of use of keywords or the use of tags was fundamental, it is clear that this is less the case today. Of course, it is always good to ensure your articles’ structure, but Google has evolved, and today, it knows how to judge the quality and relevance of information. Therefore, the content of your pages that you have to work on and the “semantic cocoon” methodology, one of the SEO trends in 2020, can be applied. It will consist of organizing your site’s pages, starting from the general theme and going towards more specific themes, an internal networking strategy linking the whole. For each page, then be sure to use the semantic field of the topic being treated to offer unique and easy to understand the content. On the other hand, ban more than ever duplicate content, hidden content, and artificial keywords. Create a blog: The blog remains one of the most effective ways to work on your site’s positioning on search engines. Also, it helps you develop your visibility and notoriety online. But be careful; you must produce relevant content that brings real value to your target because the competition is more vital than ever in specific activity sectors. Taking into account the Rank Brain. While Google announced that Rank Brain, a component of its famous algorithm supposed to help better understand Internet users’ search intentions to provide them with the right answer, has become the “third ranking factor,” SEOs believe it is necessary to try to adapt to this development. However, since this is a ranking criterion and not a positioning criterion, some consider no specific optimization to implement. If the debate deserves to be opened, everything suggests in any case that Artificial Intelligence, symbolized by Rank Brain, is promised to occupy a prominent place in future Google algorithms. Everything must be done to make Internet users click on the search results and find relevant information related to their request. The duration of the session will measure this relevance. The page appears to respond to the right will favor the ranking to the detriment of pages deemed less relevant. Further proof, if needed, that content is essential. Integration of the “Best SEO Services in Pakistan” dimension Because the boom in voice assistants is such that more than 20% of queries made to Google are by voice – and this percentage is set to increase – SEOs must integrate voice SEO into their work. Indeed, the format of the requests associated with voice search is not the same as those formulated on the Internet. Yes, when an Internet user enters the query “Blanquette veal recipe,” a voice search follower will favor the question “how to make a Blanquette de veal? With the explosion of voice search, we will have to position ourselves on questions and natural language rather than focus all the work on phrases or sequences of keywords. The essential adaptation of mobile sites Given that more than half of Google’s queries are made from mobile devices, the American giant has decided to launch in 2018 what it calls the Mobile-First Index. In other words, it will now be the mobile version of any web page that will serve as a reference to establish its relevance and its positioning potential. This, therefore, means that in order not to be “disadvantaged” by Google, web project leaders should no longer neglect the mobile version of their site. Not only must it therefore exist, but also, it must offer content equivalent to the “desktop” version. Consequently, 2018 should see responsive design be brought to the fore, user experience be placed at the heart of any web project strategy. Finally, the technical optimization of pages becomes generalized to allow speedy loads. Because Google is getting smarter and the way we use the Internet has changed, SEO has to change. The new SEO trends in 2018 will consist of SEOs to focus on quality content and give more importance to mobile versions of websites and voice requests. This should be the recipe for improving a website’s SEO over the next few months.