What is digital marketing and what are its advantages? (2020-2021edition)
Digital Marketing
Online marketing allows you to design specific strategies for your type of business, choose the channels where your target audience is, and measure the actions you carry out in real-time. Thus, you gain visibility by optimizing resources.
If you are still not sure what Digital Marketing is, today we will explain it to you. We are going to tell you in detail what online marketing is and what are the benefits you can obtain for your brand with a well-optimized and goal-focused strategy.
If you are still unsure what Digital Marketing is, today we will explain it to you. we have a tendency to area unit progressing to tell you in detail what online marketing is and what are the benefits you can obtain for your brand with a well-optimized and goal-focused strategy.
Digital Marketing is Important for your business. Knowing what it’s, its main channels and its advantages will help you design the best strategies or trust an agency to take all the actions associated with the net medium.
The Marketing Digital (or Marketing Online) is a set of marketing techniques running on media and web channels.
It is about making the most of internet resources and opportunities to boost a business or brand efficiently.
That is, Digital Marketing could be a system to sell products and services to a specific target that uses the Internet through online channels and tools in a strategic approach and consistent with the company’s general marketing strategy.
Websites, mobile applications, Social Networks, blogs, online search engines, Google advertising, social media advertising, email marketing, video platforms, forums, etc. of these channels are a unit part of the globe of Online Marketing. From the world of Web 2.0.
Digital Marketing has been applied since the 90s to transfer offline media techniques to the digital universe.
WE WENT FROM WEB 1.0 TO WEB 2.0
Well known, current Online Marketing is based on Web 2.0. But what the question is Web 2.0 and how is it different from Web 1.0?
Let’s see.
In the beginning, Digital Marketing was based on Web 1.0, the web (understood as the broad set of Internet), one-way. In other words, it did not distance itself from traditional offline media.
A company (or person) had a website as a showcase for its products. The sender issued a message and the communication ended here. There was no bidirectionality. There was no online community.
However, in a few years the Internet revolution arrived and, thanks to a frenzied technological development, we reached Web 2.0. We arrived at Digital Marketing 2.0.
Web 2.0 is bi-directional. She is a community creator. It is collaborative. The figures of sender and receiver no longer exist: everyone can be both at the same time. Feedback is the great protagonist of Web 2.0.
With this fun video it will be very clear to you the difference between Web 1.0 and 2.0:
EVOLUTION OF ONLINE MARKETING
With the popularization of the Internet, traditional marketing techniques were adapted to the online environment. This is how digital marketing emerged, evolving as rapidly as technology.
Online marketing uses new media and channels to design strategies that help companies to stand out on the Internet and attract more customers. Social media, business blogging, email marketing, Google advertising, and other media are just a few examples of digital marketing.
Therefore, online marketing is the evolution of traditional marketing. From advertisements on tv or radio, or in the press we have moved on to advertisements on the Internet. From the letters with advertising that flooded our mailboxes, we have moved to email marketing. We have moved from live product presentations to webinars and videos on YouTube.
The most difference (and advantage) is that new technologies allow us to design personalized marketing technics. Analytical tools help us to know our target audience much better. Now we work with our ideal buyer persona or client offering exactly what they need when they need it throughout the sales funnel. We can even anticipate your future expectations.
Why? Because thanks to online marketing, we know what users are doing online, how they behave on our website or electronic store and what preferences they have.
Thus, digital (online) marketing does not only serve to sell more. It serves to sell better, optimizing to the maximum the resources that the internet offers us.
ONLINE MARKETING CHANNELS
Digital marketing has many online channels and tools where Digital Marketing strategies, techniques and tactics can be applied:
Blog or web: through content strategies, affiliate marketing, inbound marketing, etc.
Social Media Marketing (SMM): Social Networks are extremely effective channels for brands.
Email Marketing: Email is the channel with the highest ROI (return on investment). A good Email Marketing strategy can bring you a lot of sales.
Search Engine Optimization (SEO): increasing the web positioning of a website will make it appear in the top positions of search engines. In this way, the increases the more visits increases considerably.
Search Engine Marketing (SEM): online advertising campaigns, both on Social Networks, search engines or other websites, blogs, forums with banners or videos.
Video platforms: platforms such as YouTube or Vimeo.
ADVANTAGES OF DIGITAL MARKETING FOR YOUR BUSINESS
As I suppose you may have already realized, Digital Marketing has many advantages that traditional marketing does not have.
It is a safe bet to achieve greater growth, improve positioning and expand the dissemination of our communication.
We are going to see the main advantages of Digital Marketing:
1. It is a universal medium
Digital marketing allows you to take your business anywhere on the planet. Never before has the internationalization of the company been so simple and so economical. You can position your brand and your products or services without geographical or temporal limitations. It doesn’t matter if you run a large corporation or have a small business.
2. Is segmentable
You have enormous possibilities for market segmentation to focus all efforts on the target audience you want to reach (and not on a very high number as is the case with traditional media).
An offline marketing strategy does not have many possibilities for segmentation. Aside from some decisions like choosing the TV channel or radio station and the time of your ad, you can’t do much else.
Digital marketing allows you to target people of a certain age, with a specific level of studies, with specific lifestyle habits and much more. The ability to segment the target audience is such that you can carry out differentiated campaigns for each profile.
3. It is measurable
It gives you full control over your campaigns in real-time. If it doesn’t work, you can stop any campaign without spending the entire budget.
Think of your last campaign in a traditional medium. How many people did you reach? How many read your ad? Who contacted you thanks to that medium? All these questions are difficult to answer with traditional marketing campaigns.
With online marketing you have numerous analytical tools that allow you to measure the success of your actions in great detail. For example, you will know who has entered your website, where they have come from, what sections they have visited and how long they have stayed on your site.
4. It is less intrusive
Surely you receive more than one telemarketing call that annoys you because it interferes with your activity. Digital marketing is not intrusive because users only click on an ad or open an email if they are interested. If not, just ignore it. In addition, thanks to segmentation, most of the people who see your campaigns will have searched for something related to your products or services, so the chances of conversion are higher. And without being heavy.
5. It is interactive
Digital Marketing, especially if you use channels like social networks, allows you to create a community around your brand . Communication is essential to get to know your customers and your followers. Social media marketing is a very valuable tool to find out what they think of you and how to improve your products or services.
This direct feedback with the consumer extends to your customer service department, which will be of high quality and instantaneous, with access to the brand 24 hours a day.
6. It is cheaper
The costs are much more affordable compared to advertising marketing channels. The wide variety of digital marketing channels and tools allows you to choose those strategies that best suit your budget. Content marketing, affiliate marketing, inbound marketing, social networks, email campaigns or SEO positioning are just some examples of strategies that you can use to increase your visibility and reputation on the Internet.
As you can see, Digital Marketing allows you to reach your target audience in a cheaper and easier way. It has essential online channels, tools and resources to improve a brand’s communication strategy.
