Websites are necessary for companies’ online marketing strategies. As such, this doesn’t stop at the page layout and launch, it’s just the beginning.
Instead, you should continue to work with it, adding relevant content and giving visitors what they need to become customers. The problem is that sometimes a development and design that may or may not have worked in the past may be ineffective today.
Therefore, below you will find the top 10 indicators that will show you that it is time to give your website a necessary remodel.
1. Obsolete technology
Behind websites is the technology that is used for their structure, their hosting, and their operation. Although it seems incredible, today there are still websites that were developed with technology from the 90s and that have not been updated since.
Ideally, there should no longer be sites that use technologies such as Flash, old versions of HTML or that do not comply with standards but should opt for HTML5, CSS3, and languages that allow it not only to be up to date but also to be a great site.
2. The user interface has an outdated design
Part of the problem with using outdated code and techniques is having sites with an old-looking user interface (UI).
However, this is not entirely the code’s fault, as in addition to sites with ’90s technology and appearance, there are also websites with relatively new technology but whose appearance does not match the latest trends in web design.
For example, between 2010 and 2012 the skeumorphist design had a great boom among websites, applications, and Apple’s mobile operating system: iOS. Subsequently, flat and minimalist design, as well as material design, have grown and achieved good acceptance among website visitors and app users.
If your site is not emblematic of its time (and therefore there is no justification to renew it), such as those of the films Space Jam and The Lost World: Jurassic Park, among other old websites, say goodbye to nostalgia and put your hands on to the work to delight the eyes of your users.
3. Failed for usability
The pretty design does not mean optimal user experience (UX). So if users can’t easily navigate your website, can’t find sections, menus, are overwhelmed with buttons, pop-ups, and generally don’t interact with the site the way you expect, you have a problem. that requires attention.
Remember that UX and UI go hand in hand.
4. The site has no responsive design or mobile design
Mobile devices are, for many people, their main Internet access equipment. If your website does not have a design adaptable to all screen sizes or, at least a special design for smartphones and tablets, this should change.
If you are going to hire experts or an agency to redesign your website, at once request that they make it responsive for any screen.
5. Very high charging time
Some sites are very heavy on graphics, code, and other content. Others because of their hosting service that could not support high numbers of visits.
In any case, when a site – and its pages – takes a long time to load, visitors resent it and search engines like Google take it into account, giving a lower ranking. Therefore, you must correct it as soon as possible.
6. There is no lead capture
Leads or potential customers should be a basic part of your inbound marketing strategy. Therefore, you should always have options that allow you to capture them, that is, voluntarily register their data to advance through the marketing and sales funnel.
This occurs through forms (data entry documents) with various objectives for the visitor of a web page: subscribe to blogs, receive newsletters, request information about a service, receive advice, test a web tool, download an ebook, among others. .
So, if your site does not have forms on different pages, you should include them and, if on the contrary, it does but nobody fills them, you should rethink your strategy as part of the new design of your website.
7. Your corporate image changed
Probably in your company they decided to change the corporate image, that is, logos, color schemes, facility design, and even the name of the brand.
When this happens, it is essential that the website is also part of this, otherwise, it will generate a feeling of lack of professionalism in the visitors.
8. The commercial offer is not the same
If a corporate design can change so much in such a short time, the commercial offer of your business can do so even more, thanks to the market economy in which we live and the changing needs of people.
So if there are currently services or product lines that you no longer offer but still appear on your site, or that you recently added and are not showing up, it’s time to reflect it.
9. Bad tools and outdated content
When I look for a product or service, I like to do my research first and evaluate different options. In this process, I find the websites of both businesses that offer what I need. However, something that commonly happens to me and that I am sure has also happened to you is that certain functions or tools of the site do not work.
This can be a live chat or chatbot that is never available, a contact form that is never answered, or even worse, an online store that does not allow you to add products or pay.
To this, add the occasions when everything works well but there is content that is obviously out of date, which again, also happens with online stores that show products that are no longer available or at different prices than those they currently have.
10. Prevent updating your content
Returning to the subject of the content that is not current, can also occur when the site does not allow adding new content or editing existing content easily. It seems incredible, but there are still sites made entirely with HTML and CSS, but they do not have a content management system (CMS).
When this happens, it is best to redesign, having as part of the process the installation of a CMS such as WordPress. Website designers Hyderabad in WordPress website design.
In conclusion
Redesigning a website is a decision that must be carefully considered. The opportunity can present itself at any time, even if the site has been recently redesigned or launched.
