The number of freelancers and remote employees keeps growing every year. The recent pandemic has pushed many companies into opening remote positions, making this concept even more popular. However, working from home requires discipline and effort if you want to stay productive.
Many remote workers find it hard to stay focused when working from home, so they go to coworking spaces to feel like they’re at work. Coworking is a rising trend that offers plenty of business opportunities. You just have to know how to attract freelancers to your office space, and this article will tell you how to do that.
1. Create A Google Listing
Registering your coworking space as a business on Google My Business will help you increase local visibility. You will get a platform where you can share important details about your business including opening hours, phone number, email, etc.
Moreover, you will create a platform where your customers can leave reviews, photos, and impressions about your service. That will help you go a long way in building brand awareness and trust. You can also create an AdWords campaign to reach out to freelancers in your area and populate the coworking space that way.
2. Create Multiple Membership Subscriptions
You should know that not all freelancers have full-time jobs. Some of them do freelance work on the side, so they only spend a couple of hours working every day. That’s why you should offer different membership packages to give potential customers more flexibility.
Instead of a full-time option, give your part-time professionals an option to use your space for free for a few days every month. You can also reduce their membership fee according to the number of hours they spent at the office.
3. Free Trial For First-Timers
Whenever you want to join a new gym, you always get that first training session for free. That gives you just enough time to figure out if you like the gym or not. The same approach can help you attract more customers to your coworking space.
Give first-timers the chance to spend a day at your office before they sign a contract. That will draw in more first-timers and give you the chance to sign more contracts in the long run.
4. Create a Prominent Social Media Presence
No matter what type of business you’re running, a strong presence on social media networks is a must if you want to succeed. Social media networks are the ideal place for engaging your audience and advertising your offers.
Create a page on Facebook and Instagram, and try to engage your customers with posts. A coworking space can quickly become a small IT hub for local professionals, and social media networks are the ideal place to advertise events and offers. However, running multiple channels at once can be overwhelming. However, this business management software can help you manage all business processes much more efficiently.
5. Create a Referral Program
Referral programs are a proven method for increasing sales and ROI. Nothing can vouch for your product or service better than word of mouth, so a friend-referral program can help you a lot. You’ll get free first-hand advertising that is much more effective than any paid ad. Reward the customers that refer a friend with a free week or other benefits.
6. Partner Up With The Locals
Another traditional method that helps you get your business on the map is to partner up with other local businesses around you. The best thing is that they don’t have to belong to the same industry as you do.
Contact a few local restaurants, coffee shops, gyms, and other businesses where freelancers like to spend their time. Make sure that you provide special offers and discounts, and you’ll fill out your coworking space before you know it.
7. Host Social Events
You want the locals to know about your brand, even if they don’t work remote positions. You can ensure that you become the talk of the town by organizing social events for all members of the community. Something as simple as a Halloween decoration workshop or a free wine-tasting event can help you get a ton of new members overnight. Don’t be afraid to be creative and think outside the box.
8. Provide Free Drinks and Snacks
Everyone knows that most people working in IT have a strong appetite for coffee, so why not offer your members free drinks and snacks? Doing that won’t cost you a lot of money, but it will help you improve customer satisfaction, and eventually sign more contracts. Everyone likes a free cup of coffee and an entertainment area where they can sit back and relax.
9. Choose Your Location Wisely
Well, while this one can’t be addressed that easily, it’s a good idea to plan the location of your coworking space according to the types of businesses around you. With that said, an ideal location should be close to a central location where most freelancers spend their time. You don’t want your office next to a corporate building, as most people will think the office is not meant for them.
10. Stock-Up On Office Supplies
The chances are that you’ll have people from all kinds of backgrounds working in your office space. Some of them will need printers, phones, and other devices to get things done. You should do what you can to stock up on everything your customers might need. That includes office supplies, phones, lockers, planning boards, printers, computers, and other resources.
Final Words
There are many different strategies you can use to attract people to your coworking space. Since you want as many people as you can to join your office, the best approach is to combine multiple techniques.
You have to reinvent yourself all the time and find new ways of getting your brand to the right people. Organize social events, create a referral program, and introduce your brand to local businesses. You’ll be amazed at what you can achieve with a little bit of effort and hard work.
Author bio:
Tomas is a digital marketing specialist and a freelance blogger. His work is focusing on new web tech trends and digital voice distribution across different channels.
